Archives: Blog

In recent years, overt marketing and brand content in annual reports — at least in their traditional printed guise — have taken a backseat to emerging online, social media and interactive channels. Limited budgets that could be seen as a lingering legacy of the post-GFC austerity years have also taken the limelight away from the… Read More

November 2017 is locked in as the date for the next Queensland election. Lock in 31 October 2020 as the date for the following election too, as the 2017 election will be the last time a sitting Premier has the ability to choose the poll date. Before we get started, let us quickly recognise the… Read More

At the time of writing, it is T-minus 12 hours until Apple CEO Tim Cook takes to the stage of the brand new Steve Jobs Theatre in Cupertino to proudly unveil the company’s newest lineup of iPhones. It has been ten years since Apple’s first imagining of the smartphone which, without doubt, revolutionised the way… Read More

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

For me, the arrival of winter conjures daydreams of snow holidays, leather boots, warm coats and scarves — so many scarves! But, when the weather starts to cool, my thoughts also go to the 105,000 Australians experiencing homelessness. At the end of each day I go home to a roof over my head, a home-cooked… Read More

Good people doing good things. Even though motivations are diverse, the spirit of volunteering has not changed for centuries. The response to the Gold Coast Commonwealth Games’ volunteer recruitment campaign shows that the ethos of giving your time and your commitment for free is alive and well — around 47,000 applicants for 15,000 roles at… Read More

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

As harrowing and challenging as Cyclone Debbie has been for the communities of North Queensland, the collective response before, during and in the immediate aftermath cannot be faulted. Admittedly as I write, the post-Debbie deluge is still in full swing. But what is abundantly clear is that due to extreme weather variability, northern  Queensland is… Read More

Drum roll please… Rowland is proud to announce our new podcast. For our very first episode, our biggest podcast nerds and hosts Jennine and Marcellina talk about their personal ‘top five’ podcasts – yes, they struggled to limit to five. For brands, podcasts are a great way to reach niche audiences — there’s a podcast… Read More