Archives: Blog

COVID-19 is transforming businesses at a rapid pace. Not only has it contracted the transformation process, but it has firmly placed organisations into two categories — those who have been dragged into the adoption of a more digital approach kicking and screaming, and those who have welcomed digitisation and innovation with open arms. As a… Read More

With the initial economic shock of the COVID-19 pandemic behind us, the task of rebuilding businesses and the economy is now high on the agenda — for organisations and government alike. We are all acutely aware that the enforced change of the past months has brought uncertainty and accelerated adaptability in equal measure, with communication… Read More

They say the best time to deal with a crisis is when there is no crisis. Which is why developing a robust crisis and issues communication plan is vital to businesses navigating these already challenging times. In our latest Communication for business leaders seminar brought to you in partnership with CCIQ, Rowland’s Chief Operating Officer… Read More

At a time when authenticity and altruism are not only expected — but demanded — by consumers, it’s become clear that the power of communication and genuine relationships are more than earning their place on the COVID-19 response and recovery agenda. In fact, as we heard in Rowland’s first Corporate Affairs Discussion Forum — bringing… Read More

Doing business in the current COVID-19 environment is the very definition of unprecedented. We’ve never seen anything like it. Which means we don’t always have the answers. But if you’re leading a business, people are counting on you and expect you to show up, every day. And this is hard. We recognise that, and so… Read More

Social distancing measures have forced us to think differently about community engagement — traditional methods such as door knocking, in-person focus groups and public displays are no longer possible in the short to medium term. Now more than ever, communication professionals are embracing digital platforms to inform and engage with our audiences. But even in… Read More

Crisis management has been a significant part of the Rowland business since its formation, but never in my 30+ years of business have I seen a crisis so far reaching as COVID-19. The economic fallout has impacted businesses like never before, and while Australia may be ahead of its international neighbours in its health response… Read More

In troubling times, internal communication is your greatest ally and an absolute priority. It doesn’t matter what type or size business you have, your employees must be top of mind as you navigate the impacts and challenges now and yet to come. In the best-case scenario, your business continuity depends on keeping people motivated, productive… Read More

At a recent PwC Australia virtual event, Rowland’s team of communication and digital leaders led a discussion about the issues and opportunities posed by COVID-19. In my comments, I suggested this could be the wake-up call many businesses needed to better prepare themselves for running their organisations virtually and in an immediately changing digital environment…. Read More

With an increasing amount of brand engagement conducted via websites and other digital platforms, Rowland’s digital and data team has been working with a number of business to segment audiences and consider how this insight relates to the design and implementation of digital content and marketing efforts. A full analysis is included in our 2020… Read More