Branding Archives - Rowland

Archives: Branding

Rowland Executive Director takes over Managing Director role

July 13, 2021 – By Geoff Rodgers, Chairman

Rowland Executive Director, Alasdair Jeffrey, has recently been appointed Managing Director of the strategic communication agency, following the stepping down of Helen Besly from the role, just shy of 20 years at the helm. Alasdair is one of Australia’s most well-respected and seasoned financial communication and investor relations specialists, while Helen’s 42-year professional career firmly… Read More

Global outlook – the strategic communication response to the pandemic

April 30, 2021 – By Rowland

From a global perspective, Australia has fared very well in its management of the health and economic impacts associated with the COVID-19 pandemic. And while the Australian economy is recovering faster than originally forecast, and we feel somewhat protected simply by virtue of being an “island”, as a trading economy, our continued recovery will be… Read More

Hello Sydney! We’re setting up shop

April 15, 2021 – By Geoff Rodgers, Chairman

Strategic expansion is something we’ve helped countless clients achieve over our nearly 30 years in operation. So, it’s with great excitement that we announce a growth story of our own. 2021 will see Rowland formally expand our independent, full-service corporate communication, digital, creative and training offering into Sydney, with the appointment of former Marketing Director… Read More

Getting ahead of the curve: managing brand in a crisis

October 23, 2020 – By Rowland

On the path to finding purpose in today’s chaotic business landscape, it’s never been so important for companies to return to what they know best — their core beliefs. Harnessing the power of authenticity and staying true to brand values is not only pertinent in driving operational decision making, but has proven crucial in cementing… Read More

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Brand Matters episode one

March 21, 2017 – By Jennine Small, Production Creative & Marcellina Powell, Senior Consultant

Drum roll please… Rowland is proud to announce our new podcast. For our very first episode, our biggest podcast nerds and hosts Jennine and Marcellina talk about their personal ‘top five’ podcasts – yes, they struggled to limit to five. For brands, podcasts are a great way to reach niche audiences — there’s a podcast… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

A brand new you

February 1, 2017

It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More

The daylight debate: time for a brand new day?

January 19, 2017 – By David Everton, Director, Government Relations

Daylight savings (or is it just daylight saving?) remains political kryptonite in Queensland. The most recent referendum in Queensland in 1992 asked the question “Are you in favour of daylight saving?”. The result was 54.5 per cent ‘no’ with the strongest opposition in northern and western regions, and the strongest advocates in the state’s south-east…. Read More