Archives: Branding

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Brand Matters episode one

March 21, 2017 – By Jennine Small, Production Creative & Marcellina Powell, Senior Consultant

Drum roll please… Rowland is proud to announce our new podcast. For our very first episode, our biggest podcast nerds and hosts Jennine and Marcellina talk about their personal ‘top five’ podcasts – yes, they struggled to limit to five. For brands, podcasts are a great way to reach niche audiences — there’s a podcast… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

A brand new you

February 1, 2017

It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More

The daylight debate: time for a brand new day?

January 19, 2017 – By David Everton, Director, Government Relations

Daylight savings (or is it just daylight saving?) remains political kryptonite in Queensland. The most recent referendum in Queensland in 1992 asked the question “Are you in favour of daylight saving?”. The result was 54.5 per cent ‘no’ with the strongest opposition in northern and western regions, and the strongest advocates in the state’s south-east…. Read More

Sublime to ridiculous? Presidential transition spotlights communication contrasts

January 13, 2017 – By Janet Houen, Group Manager

*Wherever you encounter an asterix, please feel free to insert your preferred adjective/phrase Regardless which side of the threatened/promised* Trump wall you find yourself, the contrasting communication styles of the outgoing and incoming US presidents were writ large on our screens this week. If nothing else, it is clear Trump’s time in the universe’s most… Read More

Playing the communication Trump card

November 29, 2016

It was an unconventional US election to say the least and it ended in a result that surprised many. While the world uses the next 53 days to unpack what the future looks like under a Trump administration, we’re using this time to reflect on the campaign that was and what we’ve learned as communicators…. Read More

Obituaries are not opportunities

October 27, 2016 – By Mallory Tucker, FleishmanHillard

‘Newsjacking’ is not a new phenomenon and has been a part of campaign strategy as long as communication has been a business function. Social media has made this tactic easier than ever before. But handling it the wrong way can have impacts on reputation and can easily backfire. What happened: Sex symbol and music icon Prince… Read More

What are the communication rules in a disruptive market?

September 27, 2016 – By Marcellina Powell

The easy answer: There are no rules. Here is the long answer. Everywhere we look, disruption is happening — so much so that it is starting to become predictable, part of the norm. Essentially, disruption is losing its ability to be disruptive. Social media is changing our digital news habits, with online news now ranked… Read More

-->