Archives: Campaign

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

Post-truth world has implications for the future of communication

January 20, 2017 – By Bruce Ruddy, Head of Financial Communication

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

The daylight debate: time for a brand new day?

January 19, 2017 – By David Everton, Director, Government Relations

Daylight savings (or is it just daylight saving?) remains political kryptonite in Queensland. The most recent referendum in Queensland in 1992 asked the question “Are you in favour of daylight saving?”. The result was 54.5 per cent ‘no’ with the strongest opposition in northern and western regions, and the strongest advocates in the state’s south-east…. Read More

Sublime to ridiculous? Presidential transition spotlights communication contrasts

January 13, 2017 – By Janet Houen, Group Manager

*Wherever you encounter an asterix, please feel free to insert your preferred adjective/phrase Regardless which side of the threatened/promised* Trump wall you find yourself, the contrasting communication styles of the outgoing and incoming US presidents were writ large on our screens this week. If nothing else, it is clear Trump’s time in the universe’s most… Read More

This Christmas, Rowland is gifting Elfies

December 14, 2016

Sitting around the boardroom table, our creative and marketing teams were brainstorming the annual Rowland Christmas message. “Are we sending out a Christmas card this year?” “I guess we’ll do another eCard.” “Can’t we do something fun?” Thus – the Rowland Elfie Builder was born. We have used our digital and design expertise to enable… Read More

Rowland wins prestigious PublicAffairs Asia Gold Standard Award

December 5, 2016

Our most successful campaign this year has been recognised yet again – this time at the prestigious PublicAffairs Asia Gold Standard Awards 2016. Our strategic communication work  for Kina Securities‘ acquisition of Maybank PNG and listing on the Australian and Port Moresby Stock Exchanges won the stakeholder engagement category, and was shortlisted in the financial communications category…. Read More

Playing the communication Trump card

November 29, 2016

It was an unconventional US election to say the least and it ended in a result that surprised many. While the world uses the next 53 days to unpack what the future looks like under a Trump administration, we’re using this time to reflect on the campaign that was and what we’ve learned as communicators…. Read More

Rowland campaign receives PRIA Qld State commendation

September 23, 2016

We are proud to have received industry recognition at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best-practice at state level. Our work with Kina Securities was commended in the Comprehensive / Major Campaign category. The campaign included investor relations, organisational communication and integrated marketing communication to support the group’s… Read More

Rowland recognised at 2016 SABRE Asia-Pacific Awards

September 19, 2016

It took just one night to raise $872,237 for the homeless but our 2015 Vinnies CEO Sleepout campaign could hardly be described as an overnight success. Our work has been shortlisted for a 2016 SABRE Asia-Pacific Award which recognises PR and communication campaigns that demonstrate the highest levels of strategic planning, creativity and business results…. Read More

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