Getting ahead of the curve: managing brand in a crisis
October 23, 2020 – By Rowland
On the path to finding purpose in today’s chaotic business landscape, it’s never been so important for companies to return to what they know best — their core beliefs. Harnessing the power of authenticity and staying true to brand values is not only pertinent in driving operational decision making, but has proven crucial in cementing… Read More
NEVER WASTE A CRISIS: Navigating organisational change and transformation
September 18, 2020 – By Rowland
The COVID-19 pandemic has been a catalyst for transformation and organisational change. Companies with clear purpose and vision, backed by business strategy and open communication are earning the trust of their stakeholders and moving ahead, while others are scrambling to keep pace. Our series of Corporate Affairs webinars are proving the value of communication during… Read More
Brand and marketing through a crisis — promote the wins, you’ve earned it
August 7, 2020 – By Emily Samuels, Consultant
In our previous Brand and Marketing Through a Crisis article, we explored the importance of businesses leveraging their owned channels during the pandemic. Just as critical in supporting a brand’s story are earned and paid channels. But are these crucial functions getting pushed aside in the current environment? Here’s why now might be exactly the… Read More
Brand and marketing through a crisis — taking ownership of your owned channels
August 7, 2020 – By Emily Samuels, Consultant
The world of COVID-19 has opened brands’ eyes to interesting and new territory as they get a glimpse of the light at the other side of the recovery tunnel. But which brands will emerge stronger than before? Times like these put a spotlight on those who choose to stand out and stay proactive through their… Read More
Growing your business through free publicity
July 21, 2020 – By Rowland
In the current COVID-19 media landscape, it has become increasingly difficult to navigate “free publicity”. Not only has the pandemic dominated the content we see, but the economic crisis has also resulted in job cuts, meaning less journalists on the ground — less resources to take photos, conduct interviews and write stories. Yet our media… Read More
COVID-19: A new wave of digital disruption or a new normal?
July 13, 2020 – By Rowland
COVID-19 is transforming businesses at a rapid pace. Not only has it contracted the transformation process, but it has firmly placed organisations into two categories — those who have been dragged into the adoption of a more digital approach kicking and screaming, and those who have welcomed digitisation and innovation with open arms. As a… Read More
Communication culture: Momentum and legacy in the post-COVID business environment
June 30, 2020 – By Janet Houen, Group Manager - Organisational and Change Communication, and Emily Wood, Director
With the initial economic shock of the COVID-19 pandemic behind us, the task of rebuilding businesses and the economy is now high on the agenda — for organisations and government alike. We are all acutely aware that the enforced change of the past months has brought uncertainty and accelerated adaptability in equal measure, with communication… Read More
Planning for when the unpredictable strikes
June 12, 2020 – By Fiona Sperou, Chief Operating Officer and Jo Osborne, General Manager
They say the best time to deal with a crisis is when there is no crisis. Which is why developing a robust crisis and issues communication plan is vital to businesses navigating these already challenging times. In our latest Communication for business leaders seminar brought to you in partnership with CCIQ, Rowland’s Chief Operating Officer… Read More
Steering the ship: Corporate Affairs during a global pandemic
June 5, 2020 – By Rowland
At a time when authenticity and altruism are not only expected — but demanded — by consumers, it’s become clear that the power of communication and genuine relationships are more than earning their place on the COVID-19 response and recovery agenda. In fact, as we heard in Rowland’s first Corporate Affairs Discussion Forum — bringing… Read More
Rowland and CCIQ webinar series: Communication for business leaders
May 20, 2020 – By Geoff Rodgers, Chairman and Fiona Sperou, Chief Operating Officer
Doing business in the current COVID-19 environment is the very definition of unprecedented. We’ve never seen anything like it. Which means we don’t always have the answers. But if you’re leading a business, people are counting on you and expect you to show up, every day. And this is hard. We recognise that, and so… Read More