Archives: Communication

The COVID-19 pandemic has been a catalyst for transformation and organisational change. Companies with clear purpose and vision, backed by business strategy and open communication are earning the trust of their stakeholders and moving ahead, while others are scrambling to keep pace. Our series of Corporate Affairs webinars are proving the value of communication during… Read More

In our previous Brand and Marketing Through a Crisis article, we explored the importance of businesses leveraging their owned channels during the pandemic. Just as critical in supporting a brand’s story are earned and paid channels. But are these crucial functions getting pushed aside in the current environment? Here’s why now might be exactly the… Read More

The world of COVID-19 has opened brands’ eyes to interesting and new territory as they get a glimpse of the light at the other side of the recovery tunnel. But which brands will emerge stronger than before? Times like these put a spotlight on those who choose to stand out and stay proactive through their… Read More

In the current COVID-19 media landscape, it has become increasingly difficult to navigate “free publicity”. Not only has the pandemic dominated the content we see, but the economic crisis has also resulted in job cuts, meaning less journalists on the ground — less resources to take photos, conduct interviews and write stories. Yet our media… Read More

COVID-19 is transforming businesses at a rapid pace. Not only has it contracted the transformation process, but it has firmly placed organisations into two categories — those who have been dragged into the adoption of a more digital approach kicking and screaming, and those who have welcomed digitisation and innovation with open arms. As a… Read More

With the initial economic shock of the COVID-19 pandemic behind us, the task of rebuilding businesses and the economy is now high on the agenda — for organisations and government alike. We are all acutely aware that the enforced change of the past months has brought uncertainty and accelerated adaptability in equal measure, with communication… Read More

They say the best time to deal with a crisis is when there is no crisis. Which is why developing a robust crisis and issues communication plan is vital to businesses navigating these already challenging times. In our latest Communication for business leaders seminar brought to you in partnership with CCIQ, Rowland’s Chief Operating Officer… Read More

At a time when authenticity and altruism are not only expected — but demanded — by consumers, it’s become clear that the power of communication and genuine relationships are more than earning their place on the COVID-19 response and recovery agenda. In fact, as we heard in Rowland’s first Corporate Affairs Discussion Forum — bringing… Read More

Doing business in the current COVID-19 environment is the very definition of unprecedented. We’ve never seen anything like it. Which means we don’t always have the answers. But if you’re leading a business, people are counting on you and expect you to show up, every day. And this is hard. We recognise that, and so… Read More

Social distancing measures have forced us to think differently about community engagement — traditional methods such as door knocking, in-person focus groups and public displays are no longer possible in the short to medium term. Now more than ever, communication professionals are embracing digital platforms to inform and engage with our audiences. But even in… Read More