Archives: Communication

Where do your thoughts go during winter?

June 19, 2017 – By Emily Wood, Director, Organisational and Change Communication

For me, the arrival of winter conjures daydreams of snow holidays, leather boots, warm coats and scarves — so many scarves! But, when the weather starts to cool, my thoughts also go to the 105,000 Australians experiencing homelessness. At the end of each day I go home to a roof over my head, a home-cooked… Read More

Technology transforms event workforce communication

May 18, 2017 – By Janet Houen, Group Manager, Organisational and Change Communication

Good people doing good things. Even though motivations are diverse, the spirit of volunteering has not changed for centuries. The response to the Gold Coast Commonwealth Games’ volunteer recruitment campaign shows that the ethos of giving your time and your commitment for free is alive and well — around 47,000 applicants for 15,000 roles at… Read More

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Content — we’ve all been schooled

March 9, 2017 – By Melissa Lemberg, Director, Integrated Marketing Communication

For a generation of bingers, we sure are picky. Now, more than ever, quality rules — and its reign has taken control of marketing’s most important tool: content. But not just any content, binge-worthy content. With its on-demand format and abundance of chatter-inducing content, Netflix has successfully found its way into our private conversations, as… Read More

Feeling a bit retro lately? You’re not alone…

February 28, 2017

Nostalgia’s right on trend. Nokia has just announced plans to bring back the beloved Nokia 3310, and late last year Nintendo achieved tremendous success with the release of Nintendo Entertainment System (NES) Classic, a device that to this day is still plagued by shortages at retail level. And GIFs (animated images) — basically 1989 technology… Read More

Is there a science to communicating?

February 22, 2017 – By Miranda Olsen, Consultant — Organisational and Change Communication

There is a short answer and a long answer. Both of them are ‘yes’. Effective communication is not only a science but an art, and a skill we all require to navigate our way through life. If you had asked me that question five years ago, my answer would have been different, but I have… Read More

This is our Uber moment

February 13, 2017 – By Rob Lovegrove, Head of Digital

Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More

What does your email persona say about you?

February 7, 2017 – By Susan Hawkins, Group Manager - Integrated Marketing Communication

We’re all time poor, texting and tweeting our way through life – but have we lost the delicate art of connecting via email? It’s great to be concise and to the point but it never hurts to add a little warmth or civility to help make a more meaningful connection. Here’s the top five tips… Read More

A brand new you

February 1, 2017

It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More

Post-truth world has implications for the future of communication

January 20, 2017 – By Bruce Ruddy, Head of Financial Communication

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

-->