Creative Archives - Rowland

Archives: Creative

Global outlook – the strategic communication response to the pandemic

April 30, 2021 – By Rowland

From a global perspective, Australia has fared very well in its management of the health and economic impacts associated with the COVID-19 pandemic. And while the Australian economy is recovering faster than originally forecast, and we feel somewhat protected simply by virtue of being an “island”, as a trading economy, our continued recovery will be… Read More

Hello Sydney! We’re setting up shop

April 15, 2021 – By Geoff Rodgers, Chairman

Strategic expansion is something we’ve helped countless clients achieve over our nearly 30 years in operation. So, it’s with great excitement that we announce a growth story of our own. 2021 will see Rowland formally expand our independent, full-service corporate communication, digital, creative and training offering into Sydney, with the appointment of former Marketing Director… Read More

2021 communication forecast — creative

March 30, 2021 – By Rowland

COVID coloured our world in 2020 and it’s making organisations pivot again in 2021 — just not in the way you would traditionally think. The final article in our 2021 communication forecast series promises this year will be a fascinating one in the Creative space. Creative and design in 2021 If as the saying goes,… Read More

Taking the boring out of annual reporting

June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

Feeling a bit retro lately? You’re not alone…

February 28, 2017

Nostalgia’s right on trend. Nokia has just announced plans to bring back the beloved Nokia 3310, and late last year Nintendo achieved tremendous success with the release of Nintendo Entertainment System (NES) Classic, a device that to this day is still plagued by shortages at retail level. And GIFs (animated images) — basically 1989 technology… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

This Christmas, Rowland is gifting Elfies

December 14, 2016

Sitting around the boardroom table, our creative and marketing teams were brainstorming the annual Rowland Christmas message. “Are we sending out a Christmas card this year?” “I guess we’ll do another eCard.” “Can’t we do something fun?” Thus – the Rowland Elfie Builder was born. We have used our digital and design expertise to enable… Read More

Shift creative from subjectivity to measurability

September 13, 2016 – By Sean Dallaskidd, FleishmanHillard

With brand, reputation, digital, engagement, campaign and communication services under one roof, Rowland clients can expect real results and positive business outcomes. However, as this post from our global affiliate FleishmanHillard discusses, creativity in marketing is not always measured by its effectiveness. Designing solutions should be a straightforward job, whether it’s a logo, website, video or… Read More

Rebranding a bank Rowland style

August 16, 2016 – By Pip McConnel-Oats

When you’re given a blank slate in the traditionally conservative banking and finance world and asked to give a bank a whole new visual identity, it’s exciting what can emerge. We were tasked with developing and implementing an integrated rebranding, communication strategy and campaign for a leading financial services provider in Papua New Guinea, Kina. It… Read More