Digital Archives - Rowland

Archives: Digital

Digital evolution in a post-COVID world

August 21, 2020 – By Rowland

While many organisations have kept a cautious eye on the concept of digital transformation for some time — perhaps making incremental improvements between tending to initiatives considered to be more pressing — it’s safe to say COVID-19 has been effective in dragging many digital laggards kicking and screaming into the 21st century. What the pandemic… Read More

COVID-19: A new wave of digital disruption or a new normal?

July 13, 2020 – By Rowland

COVID-19 is transforming businesses at a rapid pace. Not only has it contracted the transformation process, but it has firmly placed organisations into two categories — those who have been dragged into the adoption of a more digital approach kicking and screaming, and those who have welcomed digitisation and innovation with open arms. As a… Read More

Is going digital the only answer for engagement during restrictions?

May 13, 2020 – By Talya Kaplan, Senior Consultant

Social distancing measures have forced us to think differently about community engagement — traditional methods such as door knocking, in-person focus groups and public displays are no longer possible in the short to medium term. Now more than ever, communication professionals are embracing digital platforms to inform and engage with our audiences. But even in… Read More

The digital measures that could save your business during COVID-19

April 1, 2020 – By Rob Lovegrove, Head of Digital

At a recent PwC Australia virtual event, Rowland’s team of communication and digital leaders led a discussion about the issues and opportunities posed by COVID-19. In my comments, I suggested this could be the wake-up call many businesses needed to better prepare themselves for running their organisations virtually and in an immediately changing digital environment…. Read More

Your digital personas in 2020

January 30, 2020 – By Liam Griffin, Digital Strategist

With an increasing amount of brand engagement conducted via websites and other digital platforms, Rowland’s digital and data team has been working with a number of business to segment audiences and consider how this insight relates to the design and implementation of digital content and marketing efforts. A full analysis is included in our 2020… Read More

Is Google+ still a thing? As of today –— nope!

April 2, 2019 – By Rob Lovegrove, Head of Digital

Time has been called on Google’s failed social network effort. The warning signs were there early on. Launched in June 2011, arguably at the height of Facebook’s growth and just prior to Zuckerberg and Co’s purchase of Instagram, Google+ (or was it Google Plus?) was intended to be a genuine contender for our social hangtime…. Read More

Breaking up with Apple

September 12, 2017 – By Chris Airey, Editor and Animator, Creative Studio

At the time of writing, it is T-minus 12 hours until Apple CEO Tim Cook takes to the stage of the brand new Steve Jobs Theatre in Cupertino to proudly unveil the company’s newest lineup of iPhones. It has been ten years since Apple’s first imagining of the smartphone which, without doubt, revolutionised the way… Read More

How are data and tech disrupting the PR biz?

September 5, 2017 – By Rob Lovegrove Rowland Head of Digital

In preparing a presentation for a recent PRIA Queensland event on the topic of how data is transforming the PR jobs of the future, it dawned on me that my education and career, across a range of communication disciplines, has mirrored the rise of the internet of things. The 90s delivered not just the Internet’s… Read More

Let’s chat ‘Chat Bots’ — how can they add to the customer experience?

July 26, 2017

You know those virtual help-desk pop-ups so many Facebook pages and websites seem to be using these days – ‘live chat’ at your fingertips? There’s been much interest in chat bots of late, and increasing use by company websites as a customer service salve. At Rowland, we’ve been dabbling in natural language processing to understand text and sentiment… Read More

Data behind the data — the value of the digital Annual Report

July 5, 2017 – By Rob Lovegrove, Head of Digital

For many, the writing, collation and production of an Annual Report can be a testing time — checking, double-checking, treble-checking the numbers and data before going to print or more commonly hosting the report online. As we continue to see a trend towards digital Annual Reports, the opportunity to derive data and insights from web… Read More