Digital Archives - Rowland

Archives: Digital

Global outlook – the strategic communication response to the pandemic

April 30, 2021 – By Rowland

From a global perspective, Australia has fared very well in its management of the health and economic impacts associated with the COVID-19 pandemic. And while the Australian economy is recovering faster than originally forecast, and we feel somewhat protected simply by virtue of being an “island”, as a trading economy, our continued recovery will be… Read More

Hello Sydney! We’re setting up shop

April 15, 2021 – By Geoff Rodgers, Chairman

Strategic expansion is something we’ve helped countless clients achieve over our nearly 30 years in operation. So, it’s with great excitement that we announce a growth story of our own. 2021 will see Rowland formally expand our independent, full-service corporate communication, digital, creative and training offering into Sydney, with the appointment of former Marketing Director… Read More

2021 communication forecast — digital

March 11, 2021 – By Rowland

The remote learning and working that defined 2020 fast-tracked digital transformation within businesses like never before, and there’s no sign of it slowing down in 2021. 2021 is sure shaping up to be an interesting one in the world of digital. Digital in 2021 There is nothing like a global pandemic to shift people’s perceptions… Read More

No news today: the impact of removing news media from Facebook

February 18, 2021 – By Rowland

In a response to the proposed Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 intending to force major social platforms to pay Australian news outlets to display their content, Facebook has today released updates to the algorithm that restrict access to both national and international news for Australian users. The… Read More

Digital evolution in a post-COVID world

August 21, 2020 – By Rowland

While many organisations have kept a cautious eye on the concept of digital transformation for some time — perhaps making incremental improvements between tending to initiatives considered to be more pressing — it’s safe to say COVID-19 has been effective in dragging many digital laggards kicking and screaming into the 21st century. What the pandemic… Read More

COVID-19: A new wave of digital disruption or a new normal?

July 13, 2020 – By Rowland

COVID-19 is transforming businesses at a rapid pace. Not only has it contracted the transformation process, but it has firmly placed organisations into two categories — those who have been dragged into the adoption of a more digital approach kicking and screaming, and those who have welcomed digitisation and innovation with open arms. As a… Read More

Is going digital the only answer for engagement during restrictions?

May 13, 2020 – By Talya Kaplan, Senior Consultant

Social distancing measures have forced us to think differently about community engagement — traditional methods such as door knocking, in-person focus groups and public displays are no longer possible in the short to medium term. Now more than ever, communication professionals are embracing digital platforms to inform and engage with our audiences. But even in… Read More

The digital measures that could save your business during COVID-19

April 1, 2020 – By Rob Lovegrove, Head of Digital

At a recent PwC Australia virtual event, Rowland’s team of communication and digital leaders led a discussion about the issues and opportunities posed by COVID-19. In my comments, I suggested this could be the wake-up call many businesses needed to better prepare themselves for running their organisations virtually and in an immediately changing digital environment…. Read More

Your digital personas in 2020

January 30, 2020 – By Liam Griffin, Digital Strategist

With an increasing amount of brand engagement conducted via websites and other digital platforms, Rowland’s digital and data team has been working with a number of business to segment audiences and consider how this insight relates to the design and implementation of digital content and marketing efforts. A full analysis is included in our 2020… Read More

Is Google+ still a thing? As of today –— nope!

April 2, 2019 – By Rob Lovegrove, Head of Digital

Time has been called on Google’s failed social network effort. The warning signs were there early on. Launched in June 2011, arguably at the height of Facebook’s growth and just prior to Zuckerberg and Co’s purchase of Instagram, Google+ (or was it Google Plus?) was intended to be a genuine contender for our social hangtime…. Read More