Archives: Articles

With an increasing amount of brand engagement conducted via websites and other digital platforms, Rowland’s digital and data team has been working with a number of business to segment audiences and consider how this insight relates to the design and implementation of digital content and marketing efforts. A full analysis is included in our 2020… Read More

For the political armchair critic, 2019 has served up more than its fair share of twists and turns, and with two elections due within the next 12 months, it is likely there will be more unexpected developments in the lead-up to the local and state elections. Here is a quick recap of recent developments, and what… Read More

This year, Rowland has been working with a government department to develop a mobile game as part of a broader, more traditional education campaign aiming to drive behavioural change. Geared around changing the habits primarily of youths and young adults in rural Queensland, the Ride Ready game tackles the relatively niche, yet deadly, topic of quad bike… Read More

The EU trade proposal to protect products bearing geographic indicator terms (such as ‘Champagne’) has generated a bit of lively discussion here at Rowland around what makes brands unique. It is arguable the ship has sailed on fully protecting those regions from so-called trademark infringement. Foods and beverages like Prosecco have had centuries to generate… Read More

Having a focus on sustainability is no longer an activity taken up exclusively by socially conscious or high-profile businesses. It is increasingly a consumer, employee and shareholder expectation of all businesses — one that influences both perceptions and actions. You only need to cast your mind back to 2018 when a groundswell of consumer protest… Read More

As the EU pushes to protect its most famous — and delicious — exports, it got our brand champions talking about the potential fallout for organisations whose brand equity is closely attached to its product. It also made us think … what Australian exports carry strong brand equity overseas? But first, what is brand equity?… Read More

In a world where change is the only constant, and concepts such as ‘brand’, ‘reputation management’ and ‘corporate narrative’ have become part of the business lexicon, many organisations still fail to adequately prepare for a crisis. A 2019 PR News & Crisp report found that 40 per cent of organisations either do not have a crisis… Read More

At Rowland, we are incredibly passionate about the role of communication and creativity in business. The alignment of, and with, stakeholders and a comprehensive understanding of the multiplicity of environments in which businesses operate is critical to effective business strategy, decision-making and execution. And with the world becoming an increasingly chaotic place — with regard to… Read More

Find your voice, own the room and share ideas with impact There’s a reason why ideas have been coined ‘the currency of our time’. They have the capacity to change our world and shape our thinking; to open our eyes to new possibilities and diverse voices. And big ideas are big business. Yet in a world… Read More

Helping Hand Rowland Chairman Geoff Rodgers continues to serve as an Ambassador and participated in the 2019 Vinnies CEO Sleepout on 20 June 2019. Geoff has been part of the event since 2011, raising more than $396,000 during that time to help address homelessness and help change the lives of those sleeping rough in our community…. Read More