Archives: Articles

Intangible asset risk

October 8, 2018 – By Louise Priddle, Consultant Corporate Communication

In a knowledge-based economy, assets such as reputation, brand and intellectual property (IP) are integral to any company’s success and, with achieving good results in mind, require strategic management. These assets, however, are complex and can gain and lose value quickly. Recently, Rowland has noticed an increase in businesses both large and small recognising their… Read More

Putting brand ‘you’ into brand business

October 8, 2018 – By Susan Hawkins, Head of Brand and Creative Services

Like it or loathe it, you have a brand. Even if you haven’t set out to create a personal brand — you may have worked hard to blend in and avoid the spotlight — others have formed perceptions of you, based on what you wear, how you enter a room, your email tone, and a… Read More

Political upheaval distracts from core issues

October 8, 2018 – By The Hon. John Mickel, Strategic Advisor

The recent goings-on in Canberra have monopolised media commentary, dwarfing any serious discussion on the State’s political scene. The nation’s leadership upheaval has caused concern among the general population and has serious implications for Australian public policy. Governments have survived leadership changes in the past: Keating vs Hawke, Gillard vs Rudd, and Turnbull vs Abbott,… Read More

Five Big Reasons a company may not be capitalising on Big Data

October 8, 2018 – By Anna Fitzpatrick, Manager Marketing Communication

The buzzword ‘big data’ has been around for some time now. While many companies harness big data to inform operational decisions, how many of them use it to shape their communication efforts, and do they fully understand the potential? In today’s rapidly evolving digital economy, using big data strategically is a must for brands that… Read More

Sticking to your guns: The power of leadership communication in challenging times

October 8, 2018 – By Janet Houen, Group Manager Organisational and Change Communication

The barrage of bluster, blame, bullying and betrayal dominating our newsfeeds and our politics has me hankering for a more civil, reasoned time. A time of a ‘respect your opponent’ ethos, when the principles of conducting rational debate to put forward a viewpoint, of agreeing to disagree while still remaining  committed to a cause, could… Read More

Will your current business model stand the tech onslaught?

October 8, 2018 – By Rob Lovegrove, Head of Digital

By now, it is a fair assumption most businesses have recognised that technology has, and will continue to have, a significant impact on them. But to what degree will technology underpin, alter or destroy your current business model? In 1975, Kodak was synonymous with quality cameras and film products. Despite suggestions the company had ignored… Read More

Rowland news – October 2018

October 8, 2018

Helping Hand Vinnies CEO Sleepout Homelessness is an issue that continues to need our attention. On any given night, more than 116,000 Australians have no place to call home. At Rowland, we’re passionate about helping change this distressing reality. For the past six years, we’ve worked with the St Vincent de Paul Society Queensland (Vinnies… Read More

Rowland out and about

October 8, 2018

We love the opportunity to share our experience and ideas with the wider world, and to keep up with the latest news and trends through attending events and forums. Here are some of our recent highlights: Rowland Chairman Geoff Rodgers presented to MinterEllison Gold Coast’s in-house counsel program on the topic of ‘Horrible Headlines’, looking… Read More

Message from the Chairman – October 2018

October 5, 2018

Strategic communication needs to play an enhanced role in business strategy For those of you who know me well, I’m sure this statement is not going to be a surprise: “I’m going to go out on a limb here” – and even more so with: “in my view, business leaders and advisers have typically under-valued… Read More

Poor literacy: still a workplace communication challenge

August 6, 2018 – By Janet Houen, Group Manager

If you are reading this, presumably literacy and numeracy are not issues you have to face in your day-to-day life. Your ability to read, to fill out a form or use a computer with ease is something you — and your employer — probably take for granted. But for an estimated four million Australians, the… Read More