Archives: Articles

Let’s chat ‘Chat Bots’ — how can they add to the customer experience?

July 26, 2017

You know those virtual help-desk pop-ups so many Facebook pages and websites seem to be using these days – ‘live chat’ at your fingertips? There’s been much interest in chat bots of late, and increasing use by company websites as a customer service salve. At Rowland, we’ve been dabbling in natural language processing to understand text and sentiment… Read More

Data behind the data — the value of the digital Annual Report

July 5, 2017 – By Rob Lovegrove, Head of Digital

For many, the writing, collation and production of an Annual Report can be a testing time — checking, double-checking, treble-checking the numbers and data before going to print or more commonly hosting the report online. As we continue to see a trend towards digital Annual Reports, the opportunity to derive data and insights from web… Read More

Taking the boring out of annual reporting

June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

Where do your thoughts go during winter?

June 19, 2017 – By Emily Wood, Director, Organisational and Change Communication

For me, the arrival of winter conjures daydreams of snow holidays, leather boots, warm coats and scarves — so many scarves! But, when the weather starts to cool, my thoughts also go to the 105,000 Australians experiencing homelessness. At the end of each day I go home to a roof over my head, a home-cooked… Read More

What makes a good podcast, being prepared and getting pimped

June 9, 2017 – By Jennine Small and Marcellina Powell

Four episodes in, Marci and Jennine realise they could be doing more in their attempts to set the podcasting world on fire. Like asking themselves the big questions: What goes into making a good podcast? How do we get people to listen? How do people contact us? (The answer by the way is brandmatters@rowland.com.au) What… Read More

It’s sliding doors for public transport in south-east Queensland

June 7, 2017 – By David Everton, Director, Government Relations

Sliding Doors is a 1998 British-American romantic drama film starring Gwyneth Paltrow and John Hannah. Alternating between two parallel universes, the plot is based on the two paths the central character’s life could take depending on whether or not she catches a train, and causing different outcomes in her life. Which brings us to the… Read More

Technology transforms event workforce communication

May 18, 2017 – By Janet Houen, Group Manager, Organisational and Change Communication

Good people doing good things. Even though motivations are diverse, the spirit of volunteering has not changed for centuries. The response to the Gold Coast Commonwealth Games’ volunteer recruitment campaign shows that the ethos of giving your time and your commitment for free is alive and well — around 47,000 applicants for 15,000 roles at… Read More

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

When Debbie’s done? The challenge of regional rebuilding

March 30, 2017 – By David Everton, Director Government Relations

As harrowing and challenging as Cyclone Debbie has been for the communities of North Queensland, the collective response before, during and in the immediate aftermath cannot be faulted. Admittedly as I write, the post-Debbie deluge is still in full swing. But what is abundantly clear is that due to extreme weather variability, northern  Queensland is… Read More

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