Archives: Articles

If you are reading this, presumably literacy and numeracy are not issues you have to face in your day-to-day life. Your ability to read, to fill out a form or use a computer with ease is something you — and your employer — probably take for granted. But for an estimated four million Australians, the… Read More

In recent years, overt marketing and brand content in annual reports — at least in their traditional printed guise — have taken a backseat to emerging online, social media and interactive channels. Limited budgets that could be seen as a lingering legacy of the post-GFC austerity years have also taken the limelight away from the… Read More

Welcome to the latest edition of Rowland On Point – a collation of our views on key issues pertaining to the communication industry, business at large and our own company. In this and future editions, you will see an increasing emphasis on thought leadership regarding digital and data; two key and inter-related disciplines that are… Read More

In today’s digitally connected, social media savvy world, we are seeing a new form of risk threatening company executives, brands and organisations, called “social risk”. In the US, we’ve seen the speed with which social movements can take hold, with examples including #NeverAgain and #BoycottNRA which followed the Parkland school shootings. Within days of this… Read More

Tech behemoth Facebook is facing a tricky 2018 that could define its future, and it will act as a not-so-subtle reminder for businesses of all shapes and sizes that, while it makes good business sense to share data, the reputational fallout of inadequate data policies and systems may take down even the biggest and best…. Read More

Despite the advent of digital technology and big data, which is making corporations and governments more transparent than ever, public trust in these institutions continues to decline. Customers, regulators, employees, interest groups, investors and the media are putting organisations under more scrutiny than ever before, and the internet and social media are ideal channels to… Read More

Tragic incidents, including deaths at Eagle Farm and Dreamworld, costing six people their lives, have heralded tough new industrial manslaughter laws, introduced in Queensland last year. The new laws mean that senior executives can now be charged with the offence of industrial manslaughter if someone dies at their workplace. The new laws attract lengthy jail… Read More

Recent appointments Rowland has added further strength to its creative services with the appointment of advertising creative veteran Ron Weideman as an associate. Among his many accolades, Ron’s achievements include more than 200 advertising awards including from the Cannes Film Festival, an advertising Hall of Fame win for the Mitsubishi Canter “sumo” campaign, and multiple… Read More

Relatively speaking, 2018 in Queensland will be politically calm and by comparison with the United States, positively boring. There will be no more elections in Queensland or Australia this calendar year. This does not mean the major political parties have seen off minor party insurgency as has been suggested after Tasmania, South Australia and the… Read More

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More