Archives:

Re-inventing your brand in a digital age

July 29, 2016 – By Rob Lovegrove

As a communication, digital and creative agency, Rowland has helped countless organisations present and evolve their brands to stay relevant and ahead of competitors at a time when digital and global disruption is impacting on purchasing decisions. While many age-old rebranding processes and outcomes remain relevant in a digital age, some nuances and additional expectations… Read More

How to take social media to the next level

July 27, 2016 – By Melissa Kaplan, Director of Digital and Innovation

The majority of Australians are now on social media. This includes 69 percent of Australian consumers, 48 percent of small and medium Australian businesses, and 79 percent of Australia’s large businesses, according to the latest Sensis report. We spend some of this time on social media talking and engaging with friends, family and strangers. And it has… Read More

Rowland clients win at ARA Awards

July 26, 2016 – By Pip McConnel-Oats

Rowland would like to congratulate three of our clients who were winners at the 2015 Australasian Reporting Awards. Ergon Energy – Silver award Senex Energy Limited – Bronze award Auswide Bank – Bronze award The Australasian Reporting Awards encourage effective business and financial communication and were established in 1950 to improve the standards of corporate… Read More

Rowland ignites the night

July 22, 2016

Last night Rowland opened the doors to its new office and revealed a new chapter in the Rowland story. As a communication, digital and creative agency, Rowland connects our clients to the people who matter most, via corporate storytelling across digital, visual, written and spoken channels. With brand, reputation, engagement, campaign and communication services under… Read More

Managing your reputation online during an election campaign

July 21, 2016 – By Rob Lovegrove

As a former Digital Campaign Manager on a successful election campaign in 2016, I’ve created the following recommendations for politicians and campaign managers to help them effectively and practically leverage digital channels.

Hillary Clinton’s logo: the importance of integrated branding strategy

July 19, 2016 – By Pip McConnel-Oats

The crowdsmashing of #Hillary2016 presents some interesting insights for all brands in the digital age. What we can learn from the criticism of Hillary’s campaign logo is that all brands must have well-managed and carefully thought-out social media strategies in place to deal with the (inevitable) flak storms that accompany anything new. A year later,… Read More

Why you should care about Snapchat

July 13, 2016

You may have heard of Snapchat as the millennial generation’s current social network of choice. But keep your eye on it – approximately 2 million Australians were actively using it last month. So has it graduated beyond teens and puppy dog tongues? Absolutely – the newest trend and one that businesses can hook themselves into… Read More

Thank you for supporting the CEO Sleepout

July 9, 2016 – By Geoff Rodgers

The CEO Sleepout campaign, co-ordinated by the St Vincent De Paul Society, was held last month. Thanks to your help – which I very much appreciate – I was able to raise almost $52,000 to assist Vinnies in their strong push to provide support to the homeless. As we all know, there are many great causes… Read More

Grabbing (or avoiding) the election spotlight

July 6, 2016 – By Kris Balderston - FleishmanHillard Washington D.C.

As our own federal election moves into “extra time”, we reflect on comments from the General Manager of FleishmanHillard’s Washington D.C. office and Public Affairs Practice Group lead Kris Balderston, about how topics can quickly become key issues in an election campaign. Who determines what issues are become front and center in presidential campaigns? Why… Read More

Introducing our new blog: Rowland Connections

July 4, 2016

Welcome to Rowland Connections, a blog designed to connect you with the information you need to deliver positive business outcomes and real results. Drawing on the combined experience of over 55 communication consultants, business advisors and a creative studio, Rowland Connections pools our diverse expertise, insight and intuition. Join us as we explore the latest… Read More