August 2020 - Rowland

Archives:

Digital evolution in a post-COVID world

August 21, 2020 – By Rowland

While many organisations have kept a cautious eye on the concept of digital transformation for some time — perhaps making incremental improvements between tending to initiatives considered to be more pressing — it’s safe to say COVID-19 has been effective in dragging many digital laggards kicking and screaming into the 21st century. What the pandemic… Read More

Brand and marketing through a crisis — promote the wins, you’ve earned it

August 7, 2020 – By Emily Samuels, Consultant

In our previous Brand and Marketing Through a Crisis article, we explored the importance of businesses leveraging their owned channels during the pandemic. Just as critical in supporting a brand’s story are earned and paid channels. But are these crucial functions getting pushed aside in the current environment? Here’s why now might be exactly the… Read More

Brand and marketing through a crisis — taking ownership of your owned channels

August 7, 2020 – By Emily Samuels, Consultant

The world of COVID-19 has opened brands’ eyes to interesting and new territory as they get a glimpse of the light at the other side of the recovery tunnel. But which brands will emerge stronger than before? Times like these put a spotlight on those who choose to stand out and stay proactive through their… Read More