As Rowland celebrates its 25th anniversary this year, we naturally reflect on the changes in business over that period, and more specifically, the evolution of the communication profession.
From humble beginnings as a one-person operation above a fruit shop on Racecourse Road in Brisbane, we have expanded to 55+ staff headquartered in Brisbane with an office on the Gold Coast, and affiliates across Australia and throughout the world, via our association with FleishmanHillard.
We may have commenced business as a corporate public relations company, but we have evolved into a communication, digital and creative agency — and we’re not stopping here.
This is an exciting time at Rowland. For us, it’s about digital disruption and data, while not losing focus on our core consulting business.
Communicators and designers have always been at the heart of Rowland, however data is profoundly changing the mix of skills in our profession.
We’re investing in data analysts, strategists and software engineers, better equipping ourselves to uncover and understand the science behind stakeholder decision-making so our clients can, in turn, make better decisions themselves.
For the first time, we can accurately — and in real time — measure the effectiveness of the connections our clients are making with their audiences, harvesting data to deliver powerful, holistic solutions.
Our new data analysis tools also allow us to develop a deeper understanding of what stakeholders think of an organisation, which means we can identify the real reputation risks that are not normally identified by a standard risk management process and might otherwise go unnoticed until it is too late.
We’ve also developed strategic alliances with leading digital and data providers and are using gamification to advance how we manage and protect reputations.
At the leading edge of innovation, we are revolutionising communication, looking beyond today’s technology to help businesses grow beyond tomorrow.
However, it’s important to note that new products and services can only enhance, rather than replace, the experience and informed judgement of the consulting staff when advising clients.
Over 25 years, many things have changed at Rowland, but there’s one thing that hasn’t — our constant drive to go one better.
It’s pushed us to be brighter, bolder and stronger.
We’re old enough that we wear the ‘experienced’ label with pride, but youthful enough to go boldly into our next 25 years.