The next time a ‘Social Media guru’ tells you that social media is free, please consider the actual resources required to run channels correctly. This is how I guess the conversation went at Optus:
Management: “We have to be on social media and by doing that it’ll show we’re connected to our customers – who’s going to man it?”
Marketing’s social media guru: “We’re too busy flogging handsets to Telstra customers but there’s all these great tools that automate responses so we don’t even have to do any work beyond setting some benign comments. Easy.”
The Premier League has a new home. Tell us which network you're on for info on how you can get it now. https://t.co/f67I1dvqbA
— Optus Sport (@OptusSport) June 20, 2016
