Corporate Affairs Webinar – Sport as the great connector

by Rowland

Published on
August 5, 2022

Corporate Affairs Webinar — Sport as the great connector

Over the next decade, Australia will host an array of major sporting events in the lead up to 2032. The world will be watching as Brisbane, Queensland and Australia take centre stage, with sport the star.

From grassroots to the global stage, sport helps to define and connect us, transcending difference, starting conversations and uniting us and the societies we live and work in.
Our latest Corporate Affairs Webinar explored the business of sport and its power and potential as a tool for social change, a driver for commercial enterprise, and a pivotal player in health and wellbeing.

The expert panel unpacked the multilayered nature of sport from both a personal and professional perspective and answered two questions for our audience:

  1. Why, and how, does sport matter to you? What role does it play in your life, both professionally and personally?
  2. What opportunities exist for organisations – governments, corporates, NFPs and more – to leverage sport to achieve or extend their aims, their purpose? How can we integrate sport into our business, culture, values, enterprise or community? What are the possibilities?

The outstanding line-up included:

  • Catherine Clark, Chief Executive Officer, Paralympics Australia
  • Rohan Sawyer, Chief Executive Officer, Queensland Rugby League
  • Dr Sarah Kelly, Associate Professor Marketing and Law, University of Queensland, Deputy Chairman of the Brisbane Lions and a recently appointed director on the Brisbane 2032 Organising Committee/Board
  • Jason Greenhalgh, Head of Rowland Sport.

Watch the full webinar: