What does your email persona say about you?

by Susan Hawkins, Group Manager - Integrated Marketing Communication

Published on
February 7, 2017

We’re all time poor, texting and tweeting our way through life – but have we lost the delicate art of connecting via email?

It’s great to be concise and to the point but it never hurts to add a little warmth or civility to help make a more meaningful connection.

Here’s the top five tips for making and maintaining more meaningful connections on email:

  1. Include a salutation – Hi… Hello… Dear… are all more engaging than just a first name or, worse, no greeting whatsoever!
  2. Make a connection – “Hope you’re having a good week,” “Hope you’re staying cool in this weather,” “Have a relaxing weekend”.  We’re not robots, so don’t be afraid to show your human side. No matter how busy your day, take the time to be professional and warm in your emails.
  3. Don’t vent or make snide comments in emails.  Be courageous and pick up the phone or meet face-to-face to have more difficult conversations.
  4. Avoid blindsiding others by copying in their boss on negative feedback.  You never look bigger by making others look smaller.
  5. Remember, there’s a happy medium on the email scale between curt and cute. Avoid emojis unless you know the recipient well and know they will be received as intended.

(Illustration by Rowland)