FleishmanHillard update October 2013

Published on
October 18, 2013

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Rowland’s global affiliate and one of the world’s largest communication firms unveils newly refreshed brand.

FleishmanHillard recently unveiled a newly refreshed corporate brand, reflecting the evolution of the firm into a fully integrated communications company.

“Having evolved, and with a new story to tell, we needed our brand – a brand that had not been touched since 1990 – to catch up,” said Stephanie Marchesi, FleishmanHillard Chief Marketing Officer.

Research found that three significant factors – who the firm is at its core, how the world has changed, and new client demands – intersected at one word: True.

“True speaks to our unique ability to help clients navigate a world demanding unprecedented authenticity and transparency,” said Dave Senay, FleishmanHillard President and CEO.

“True also reflects our firm’s moral compass and commitment to the highest values. It defines who we are as a company, and the direction we are moving ahead.”

Rowland has enjoyed an association with FleishmanHillard International Communications – one of the world’s largest communication groups – since May 2010. This alliance offers Rowland clients easy access to more than 80 offices in 29 countries, knowledgeable advice on reaching worldwide stakeholders, and specialist communication advice for entering new international markets.

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Omnicom and Publicis Groupe announce merger

Rowland has strong links to Omincom through our association with FleishmanHillard (an Omnicom business).

Omnicom Group Inc. and Publicis Groupe SA recently announced a merger, worth $US35.1 billion (AUD$37.9 billion), creating the world’s leading company in communications, advertising, marketing and digital services.

The new company Publicis Omnicom will overtake WPP with combined sales of nearly $US23 billion and 130,000 employees. The merger is expected to be finalised by the end of this year or early 2014.

Publicis Omnicom Group will include such iconic agency brands as BBDO, Saatchi & Saatchi, DDB, Leo Burnett, TBWA, Razorfish, Publicis Worldwide, FleishmanHillard, DigitasLBi, Ketchum, StarcomMediaVest, OMD, BBH, Interbrand, MSLGROUP, RAPP, Publicis Healthcare Communications Group (PHCG), Proximity, Rosetta, CDM, ZenithOptimedia and Goodby, Silverstein & Partners, to name just a few.

It is estimated that Publicis Omnicom will account for almost 20 per cent of global media spending and approximately 40 per cent in the USA.