How to leverage global events locally

Published on
August 4, 2016

As the world’s attention turns to Rio and the Olympic Games, this month we discuss the role of global events and how to make the most of local and international PR opportunities, as well as how to handle crisis communication issues that may arise.

In November 2014 as world leaders descended on Brisbane to take part in the G20 Summit, the city built on the increased interest and focus that the Summit would bring by creating the Global Café.

The two-day forum was a huge success, attracting a live audience in City Hall of more than 2,000 and thousands more watching it online via live-streaming. The Global Café social media hashtag was the number one trending hashtag in Australia during the event, representing a reach of more than one million people.

Over 75 high-calibre speakers from around the world presented on key themes of Improving Human Life, Tourism’s New Frontiers, The Digital Age, Cities of the Future and Powering Future Economies.

The event also attracted support from major corporations and global media organisations including BBC World News and Bloomberg and was attended by more than 100 media representatives.

Brisbane generated strong leads for business events off the back of the G20 Leaders Summit.

Brisbane Lord Mayor Councillor Graham Quirk said, “The Brisbane Convention Bureau leveraged the significant networks established at the Cafe to put Brisbane on the business events radar globally.”

General Manager, Conventions and Business Events, of the Brisbane Convention Bureau Rob Nelson said the Bureau’s involvement in the Brisbane Global Cafe opened new doors through which to seek out new business events for the city.

“Since the event the Bureau has worked hard to further develop the relationships and networks formed during that week to really firm up a case for Brisbane as a brilliant business events destination.

“Our engagement with local and international research institutions both in sourcing speakers for this theme and co-ordinating debate on other topics at the Brisbane Global Cafe created a fantastic climate for future collaboration.”

The scale and success of the Global Café together with the G20 events were a showcase for Brisbane’s major and business event expertise.