From 21 April 2015, Google is making a significant change to the way it ranks websites. The big question businesses should be concerned about is: Are your website, blog, and landing pages fully optimised for mobile?
Google has been looking at mobile-friendliness as a ranking signal for some time, but in February announced further changes that will affect mobile searches in all languages worldwide and will have a significant impact in search results.
Two thirds of Australians now own a smart phone and according to Google, 50 per cent of searches are carried out on mobile devices. In line with the smart phone trend, Google wants to make it easier for users to get relevant, high-quality search results that are optimised for their devices.
The new mobile search algorithm will favour websites that are mobile-friendly. So, if your site is not fully optimised for mobile devices, your ranking will be affected.
If you don’t have a mobile-specific website, you’re not alone. According to the latest Sensis eBusiness report, a whopping 74 per cent of Australian small-to-medium businesses don’t have mobile-friendly websites.
If you’re not sure whether your current site is mobile friendly, just paste your URL into this free testing tool. Or, if you’re reading this blog post from your phone, type your business name into google and look to see if it says ‘mobile-friendly’ next to the page when it appears.
If your site isn’t mobile friendly, we recommend making the shift soon. Using a technique known as ‘responsive design’, your site is visually optimised for mobile devices, as well as large and ever-increasing range of screen sizes such as tablets, laptops, touch screens, and desktop computers.
To find out more about how to ensure your website is mobile-friendly please contact Pip McConnel-Oats, Executive Group Manager, Creative or Rob Lovegrove, Group Manager Integrated Marketing Communication or call (07) 3229 4499.