Mistakes CEOs make with personal Facebook accounts

Published on
June 9, 2016

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The thought of a CEO on social media is often enough to make even the most experienced corporate communication professional alarmed. An unintentional Facebook post can damage a company’s reputation and even its share price, sending a team into issues management mode. The Wall Street Journal lists the seven biggest mistakes that CEOs make when using (or not using) personal Facebook accounts, to help communication and investor relations managers avoid a crisis.

Read the original article: http://www.wsj.com/articles/the-biggest-mistakes-ceos-make-with-their-personal-facebook-accounts-1464660180