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2021 communication forecast — corporate communication

February 25, 2021 – By Rowland

The nimble, purpose-driven communication that was made necessary by the global pandemic in 2020 will flavour the emerging trends of 2021. In a series of articles penned by Rowland advisors across Corporate Communication, Digital, Organisational and Change Communication, and Creative, we’re bringing you our communication forecast the next 12 months. To kick things off, we… Read More

No news today: the impact of removing news media from Facebook

February 18, 2021 – By Rowland

In a response to the proposed Treasury Laws Amendment (News Media and Digital Platforms Mandatory Bargaining Code) Bill 2021 intending to force major social platforms to pay Australian news outlets to display their content, Facebook has today released updates to the algorithm that restrict access to both national and international news for Australian users. The… Read More

Community expectations and engagement — putting the local in a global pandemic

December 1, 2020 – By Rowland

During COVID-19, Australians across the country have rallied together to support their neighbours, becoming increasingly protective of their patch. While the pandemic has significantly impacted our ability to engage with communities in traditional ways, community expectation is at an all-time high — with people feeling they not only have a right to be heard, but… Read More

Getting ahead of the curve: managing brand in a crisis

October 23, 2020 – By Rowland

On the path to finding purpose in today’s chaotic business landscape, it’s never been so important for companies to return to what they know best — their core beliefs. Harnessing the power of authenticity and staying true to brand values is not only pertinent in driving operational decision making, but has proven crucial in cementing… Read More

Queensland looking at 93 by-elections

October 15, 2020 – By Rowland

Queenslanders will go to the polls on Saturday 31 October in one of the most interesting state elections in recent memory, in the midst of the first economic recession in nearly 30 years and a global pandemic. With the successful party taking power for the state’s first fixed four-year term in which to implement their… Read More

NEVER WASTE A CRISIS: Navigating organisational change and transformation

September 18, 2020 – By Rowland

The COVID-19 pandemic has been a catalyst for transformation and organisational change. Companies with clear purpose and vision, backed by business strategy and open communication are earning the trust of their stakeholders and moving ahead, while others are scrambling to keep pace. Our series of Corporate Affairs webinars are proving the value of communication during… Read More

Digital evolution in a post-COVID world

August 21, 2020 – By Rowland

While many organisations have kept a cautious eye on the concept of digital transformation for some time — perhaps making incremental improvements between tending to initiatives considered to be more pressing — it’s safe to say COVID-19 has been effective in dragging many digital laggards kicking and screaming into the 21st century. What the pandemic… Read More

Brand and marketing through a crisis — promote the wins, you’ve earned it

August 7, 2020 – By Emily Samuels, Consultant

In our previous Brand and Marketing Through a Crisis article, we explored the importance of businesses leveraging their owned channels during the pandemic. Just as critical in supporting a brand’s story are earned and paid channels. But are these crucial functions getting pushed aside in the current environment? Here’s why now might be exactly the… Read More

Brand and marketing through a crisis — taking ownership of your owned channels

August 7, 2020 – By Emily Samuels, Consultant

The world of COVID-19 has opened brands’ eyes to interesting and new territory as they get a glimpse of the light at the other side of the recovery tunnel. But which brands will emerge stronger than before? Times like these put a spotlight on those who choose to stand out and stay proactive through their… Read More

Growing your business through free publicity

July 21, 2020 – By Rowland

In the current COVID-19 media landscape, it has become increasingly difficult to navigate “free publicity”. Not only has the pandemic dominated the content we see, but the economic crisis has also resulted in job cuts, meaning less journalists on the ground — less resources to take photos, conduct interviews and write stories. Yet our media… Read More