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Is going digital the only answer for engagement during restrictions?

May 13, 2020 – By Talya Kaplan, Senior Consultant

Social distancing measures have forced us to think differently about community engagement — traditional methods such as door knocking, in-person focus groups and public displays are no longer possible in the short to medium term. Now more than ever, communication professionals are embracing digital platforms to inform and engage with our audiences. But even in… Read More

Access to international insights through COVID-19 Global Taskforce

April 30, 2020 – By Geoff Rodgers, Chairman

Crisis management has been a significant part of the Rowland business since its formation, but never in my 30+ years of business have I seen a crisis so far reaching as COVID-19. The economic fallout has impacted businesses like never before, and while Australia may be ahead of its international neighbours in its health response… Read More

Are you remembering the basics of internal comms during COVID-19?

April 15, 2020 – By Janet Houen, Group Manager – Organisational and Change Communication

In troubling times, internal communication is your greatest ally and an absolute priority. It doesn’t matter what type or size business you have, your employees must be top of mind as you navigate the impacts and challenges now and yet to come. In the best-case scenario, your business continuity depends on keeping people motivated, productive… Read More

Local elections during a pandemic

April 2, 2020 – By Hon. John Mickel - Strategic Advisor, Government Relations

At last weekend’s local government elections, the LNP comprehensively won a fifth term in Brisbane City Council, repeating its stranglehold on the wards – keeping Labor to five out of 26 seats. The LNP strategy of replacing long-term councillors in the last year of their term was a political masterstroke. Labor faces a long, hard… Read More

The digital measures that could save your business during COVID-19

April 1, 2020 – By Rob Lovegrove, Head of Digital

At a recent PwC Australia virtual event, Rowland’s team of communication and digital leaders led a discussion about the issues and opportunities posed by COVID-19. In my comments, I suggested this could be the wake-up call many businesses needed to better prepare themselves for running their organisations virtually and in an immediately changing digital environment…. Read More

Your digital personas in 2020

January 30, 2020 – By Liam Griffin, Digital Strategist

With an increasing amount of brand engagement conducted via websites and other digital platforms, Rowland’s digital and data team has been working with a number of business to segment audiences and consider how this insight relates to the design and implementation of digital content and marketing efforts. A full analysis is included in our 2020… Read More

Games are not just child’s play

October 10, 2019 – By Rob Lovegrove, Head of Digital

This year, Rowland has been working with a government department to develop a mobile game as part of a broader, more traditional education campaign aiming to drive behavioural change. Geared around changing the habits primarily of youths and young adults in rural Queensland, the Ride Ready game tackles the relatively niche, yet deadly, topic of quad bike… Read More

Political insights — October 2019

October 10, 2019 – By Hon. John Mickel, Strategic Advisor — Government Relations

For the political armchair critic, 2019 has served up more than its fair share of twists and turns, and with two elections due within the next 12 months, it is likely there will be more unexpected developments in the lead-up to the local and state elections. Here is a quick recap of recent developments, and what… Read More

When classic becomes generic

October 10, 2019 – By Dean Power, Creative Director

The EU trade proposal to protect products bearing geographic indicator terms (such as ‘Champagne’) has generated a bit of lively discussion here at Rowland around what makes brands unique. It is arguable the ship has sailed on fully protecting those regions from so-called trademark infringement. Foods and beverages like Prosecco have had centuries to generate… Read More

Turning Australian Shiraz into French Champagne

October 10, 2019 – By Melissa Lemberg, Group Manager Marketing Communication

As the EU pushes to protect its most famous — and delicious — exports, it got our brand champions talking about the potential fallout for organisations whose brand equity is closely attached to its product. It also made us think … what Australian exports carry strong brand equity overseas? But first, what is brand equity?… Read More