Archives: Articles

The digital future is now

April 18, 2013

Australians are well known for their early adoption of new technology, but while consumers are digitally-literate, the same cannot be said for many companies. Many Australian businesses claim to be digitally-savvy, but only a third of them actually are (The Brisbane Digital Audit, November 2012). Yet the global digital economy is worth trillions. In Brisbane… Read More

Rowland’s Helping Hand reaches out to South East Asia

April 9, 2013

As part of our Helping Hand program, Rowland has recently partnered with Cambodian-based organisation SISHA, to develop an external communication plan aimed at building the organisation’s profile in Australia. SISHA’s mission is to increase the visibility of the effects of human trafficking, sexual exploitation and labour rights abuses in South East Asia, by raising awareness… Read More

Rowland ‘most awarded’ agency at national PRIA awards

November 20, 2012

Rowland was recently recognised for exceptional client work at the Public Relations Institute of Australia’s (PRIA) national awards. The awards, which were announced at the World Public Relations Forum held in Melbourne on 19 November, recognise campaign best practice at a national level. No other agency received more national awards at the event. Four Rowland… Read More

Rowland Chairman shortlisted for prestigious Asia Pacific award

November 9, 2012

Geoff Rodgers, Chairman of Rowland, one of Australia’s largest corporate communication firms, has been shortlisted for the prestigious Public Affairs Asia Gold Standard Award for Professional Excellence. The Gold Standard Awards are the leading award recognising excellence in public affairs and corporate communication in the Asia Pacific region. Mr Rodgers founded Rowland in 1992 and… Read More

Rowland Chairman honoured as 2012 Business Person of the Year

November 1, 2012

Geoff Rodgers, Founder and Chairman of Australia’s premier strategic communication business, was honoured as Business Person of the Year at the Lord Mayor’s Business Awards 2012 in Brisbane last night. The award winners, including the coveted Business Person of the Year Award, were unveiled at a Gala Dinner attended by the leaders of the city’s… Read More

The evolution of integration

October 14, 2012

In The New Marketing Paradigm: Integrated Marketing Communications (Schultz, Tannenbaum, and Lauterborn, 1994), the foreword by James C. Reilly stated “integrated marketing communications is emerging as one of the most valuable “magic bullets” that companies can use to gain competitive advantage”. He went further to state that through advancements in information technology, “companies can now… Read More

The China opportunity

October 14, 2012

China’s seemingly insatiable demand for minerals and food has been driving a new global wave of Chinese Outward Direct Investment (ODI) with Australia a key target. Over the past six years to June 2012, Australia has become the biggest single destination for Chinese ODI worldwide, with investments totalling more than US$45.1 billion, according to an… Read More

How we are is who we are

October 14, 2012

There is no escaping scrutiny today. How we are is who we are.* When a nuclear physicist, a theoretical physicist and an engineering scientist argue for the critical importance of social acceptance and stakeholder engagement at an energy industry innovation event, you know the days of lubricating public consent with football team sponsorships or prizes… Read More

Rowland scoops the pool at the PRIA State Awards

September 11, 2012

Rowland was recently recognised for outstanding client work at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best practice at state level. The PRIA is the national industry body for public relations and communication professionals in Australia. Rowland entered projects in four categories and received an award in each…. Read More

Rowland spotlights geologists’ community role at IGC

August 3, 2012

The vital role of geologists in helping build community acceptance for global mining and resource projects will be the focus of a special public lecture at the 34th International Geological Congress in Brisbane on Monday 6 August. The public lecture will be presented by Nikki Accornero, Executive Client Director of Stakeholder Engagement at Rowland, a… Read More