Articles - Page 3 of 29 - Rowland

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When classic becomes generic

October 10, 2019 – By Dean Power, Creative Director

The EU trade proposal to protect products bearing geographic indicator terms (such as ‘Champagne’) has generated a bit of lively discussion here at Rowland around what makes brands unique. It is arguable the ship has sailed on fully protecting those regions from so-called trademark infringement. Foods and beverages like Prosecco have had centuries to generate… Read More

Message from the Chairman – October 2019

October 10, 2019

At Rowland, we are incredibly passionate about the role of communication and creativity in business. The alignment of, and with, stakeholders and a comprehensive understanding of the multiplicity of environments in which businesses operate is critical to effective business strategy, decision-making and execution. And with the world becoming an increasingly chaotic place — with regard to… Read More

Turning Australian Shiraz into French Champagne

October 10, 2019 – By Melissa Lemberg, Group Manager Marketing Communication

As the EU pushes to protect its most famous — and delicious — exports, it got our brand champions talking about the potential fallout for organisations whose brand equity is closely attached to its product. It also made us think … what Australian exports carry strong brand equity overseas? But first, what is brand equity?… Read More

Why crisis preparedness matters

October 10, 2019 – By Jo Osborne, General Manager

In a world where change is the only constant, and concepts such as ‘brand’, ‘reputation management’ and ‘corporate narrative’ have become part of the business lexicon, many organisations still fail to adequately prepare for a crisis. A 2019 PR News & Crisp report found that 40 per cent of organisations either do not have a crisis… Read More

Sustainability — no longer just a feel-good buzzword

October 10, 2019 – By Emily Wood, Director Organisational and Change Communication

Having a focus on sustainability is no longer an activity taken up exclusively by socially conscious or high-profile businesses. It is increasingly a consumer, employee and shareholder expectation of all businesses — one that influences both perceptions and actions. You only need to cast your mind back to 2018 when a groundswell of consumer protest… Read More

Influence and inspire: Step It Up and present like a pro

October 10, 2019 – By Fiona Sperou, Chief Operating Officer

Find your voice, own the room and share ideas with impact There’s a reason why ideas have been coined ‘the currency of our time’. They have the capacity to change our world and shape our thinking; to open our eyes to new possibilities and diverse voices. And big ideas are big business. Yet in a world… Read More

Rowland news: October 2019

October 10, 2019

Helping Hand Rowland Chairman Geoff Rodgers continues to serve as an Ambassador and participated in the 2019 Vinnies CEO Sleepout on 20 June 2019. Geoff has been part of the event since 2011, raising more than $396,000 during that time to help address homelessness and help change the lives of those sleeping rough in our community…. Read More

What I learned Wednesday: Embracing the intern role

September 11, 2019 – By Jock Lucas, Rowland Intern

Internships are daunting. If you are anything like me, you literally had no idea what to expect. What do I wear? When do I go on lunch? Do I put a comma here or there? What does ETL, KDM, SEO, BDV and WIP mean? (Yes, I made one of those acronyms up). Earlier this year, I… Read More

PR + Digital: A match made in communication heaven

August 22, 2019 – By Marcellina Powell, Manager Marketing Communication

Public relations has been around long enough to be comfortable in its own skin. As a self-sufficient discipline, it could easily fall into the trap of becoming tired and stale. But as it enters a new relationship with digital and data, PR is seeing a new lease on life and side-by-side, the pair are challenging… Read More

What I learned Wednesday: Financial communication is misunderstood

May 22, 2019 – By Louise Priddle, Consultant

Mention financial communication to many communication consultants and you are met with a blank look. “We’re words people” they say. While that is true, financial communication is more than just a numbers game — it combines the best parts of communication with the best of investor relations and then mixes in design and issues management…. Read More