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Five Big Reasons a company may not be capitalising on Big Data

October 8, 2018 – By Anna Fitzpatrick, Manager Marketing Communication

The buzzword ‘big data’ has been around for some time now. While many companies harness big data to inform operational decisions, how many of them use it to shape their communication efforts, and do they fully understand the potential? In today’s rapidly evolving digital economy, using big data strategically is a must for brands that… Read More

Political upheaval distracts from core issues

October 8, 2018 – By The Hon. John Mickel, Strategic Advisor

The recent goings-on in Canberra have monopolised media commentary, dwarfing any serious discussion on the State’s political scene. The nation’s leadership upheaval has caused concern among the general population and has serious implications for Australian public policy. Governments have survived leadership changes in the past: Keating vs Hawke, Gillard vs Rudd, and Turnbull vs Abbott,… Read More

Rowland news – October 2018

October 8, 2018

Helping Hand Vinnies CEO Sleepout Homelessness is an issue that continues to need our attention. On any given night, more than 116,000 Australians have no place to call home. At Rowland, we’re passionate about helping change this distressing reality. For the past six years, we’ve worked with the St Vincent de Paul Society Queensland (Vinnies… Read More

Rowland out and about

October 8, 2018

We love the opportunity to share our experience and ideas with the wider world, and to keep up with the latest news and trends through attending events and forums. Here are some of our recent highlights: Rowland Chairman Geoff Rodgers presented to MinterEllison Gold Coast’s in-house counsel program on the topic of ‘Horrible Headlines’, looking… Read More

Message from the Chairman – October 2018

October 5, 2018

Strategic communication needs to play an enhanced role in business strategy For those of you who know me well, I’m sure this statement is not going to be a surprise: “I’m going to go out on a limb here” – and even more so with: “in my view, business leaders and advisers have typically under-valued… Read More

Poor literacy: still a workplace communication challenge

August 6, 2018 – By Janet Houen, Group Manager

If you are reading this, presumably literacy and numeracy are not issues you have to face in your day-to-day life. Your ability to read, to fill out a form or use a computer with ease is something you — and your employer — probably take for granted. But for an estimated four million Australians, the… Read More

It’s time to take your annual report design to the next level

July 24, 2018 – By Dean Power, Creative Director

In recent years, overt marketing and brand content in annual reports — at least in their traditional printed guise — have taken a backseat to emerging online, social media and interactive channels. Limited budgets that could be seen as a lingering legacy of the post-GFC austerity years have also taken the limelight away from the… Read More

A message from the Chairman

April 19, 2018

Welcome to the latest edition of Rowland On Point – a collation of our views on key issues pertaining to the communication industry, business at large and our own company. In this and future editions, you will see an increasing emphasis on thought leadership regarding digital and data; two key and inter-related disciplines that are… Read More

Social risks in a digitally connected world

April 19, 2018

In today’s digitally connected, social media savvy world, we are seeing a new form of risk threatening company executives, brands and organisations, called “social risk”. In the US, we’ve seen the speed with which social movements can take hold, with examples including #NeverAgain and #BoycottNRA which followed the Parkland school shootings. Within days of this… Read More

Digital and data: A catalyst to care and share in 2018

April 19, 2018

Tech behemoth Facebook is facing a tricky 2018 that could define its future, and it will act as a not-so-subtle reminder for businesses of all shapes and sizes that, while it makes good business sense to share data, the reputational fallout of inadequate data policies and systems may take down even the biggest and best…. Read More