Premier hails Rowland a Queensland corporate success

Published on
June 13, 2012

The Premier of Queensland, the Hon. Campbell Newman MP, has hailed strategic communication consultancy, Rowland, a “Queensland corporate success story”. Mr Newman was speaking at the firm’s 20th anniversary celebrations this evening.

“Established as a one-person operation on 1st February 1992 by Chairman, Geoff Rodgers, Rowland has evolved into one of the largest communication consultancies in Australia with over 100 people on staff and is an Associate of the world’s leading communication network, the US-based Fleishman-Hillard,” he said.

“From very humble beginnings – literally above a fruit shop in suburban Brisbane – Rowland has emerged as the leading firm of its type in Australia and this is truly reflective of the ‘can do’ vibrancy of Queensland business.”

Mr Newman said the firm had used its strong base in Brisbane to build a business which increasingly works around Australia and overseas with current assignments in the Philippines, Vietnam, Mongolia, Chile and Indonesia.

“I have known the business personally since the mid-1990s when working in the private sector before entering politics and I have seen first-hand its significant growth and development,” he said.

“I congratulate Geoff, his fellow directors – Helen Besly and Alasdair Jeffrey – and the entire Rowland team on this significant milestone.”

Rowland offers strategic communication consulting services in corporate relations, investor relations, integrated marketing communication, public affairs and issues management, risk/business continuity services, government and public affairs, communication training, stakeholder engagement, research, design and production, real-time media and multi-media production. It has a broad focus across a wide range of industries and a particularly strong track record in the mining and energy, infrastructure, construction, property, agribusiness, consumer, education and professional services sectors.

Since 2010, Rowland has been an associate of US-based Fleishman-Hillard which operates more than 80 offices in North America, Latin America, Europe, the Middle East and Asia Pacific. Fleishman-Hillard is part of the NYSE-listed Omnicom Group, the world’s largest marketing services group which comprises more than 200 companies.

Mr Rodgers thanked the Premier for his comments and said Rowland had been involved in some of the most significant projects in Australia over the past 20 years, including:

  • Major resource projects including expansion of the Gove alumina refinery for Alcan and McArthur River Mine for Xstrata Zinc, BHP Billiton’s Iron Ore operation at Port Hedland in Western Australia, the South West Queensland Natural Gas Project and currently the Tampakan copper project in the Philippines for Xstrata Copper and Sibelco’s sand mining operations on North Stradbroke Island.
  • Infrastructure projects with a combined value in excess of $30 billion including the Southern Regional Water Pipeline, Gateway Bridge duplication, eight laning of the Pacific Motorway and ongoing expansion of Dalrymple Bay Coal Terminal.
  • Financial transactions – IPOs, capital restructurings, M&A – valued at more than $13 billion.
  • Major issues and crisis response assignments such as the Herron paracetamol recall, introduction of new gun control legislation, Brisbane River oil spillage, and a dairy product recall in Vietnam.
  • Business continuity strategies for organisations throughout Australia and in Chile, the Philippines, Indonesia and Vietnam.
  • Consumer marketing strategies for some of the world’s biggest brands including McDonald’s, Toyota, Vodafone and Coles.
  • Major public sector communication campaigns such as the Federal Government’s Job Network, Go Career, Farmbiz and Their Service, Our Heritage and the pre-commercialisation of the TAB for the Queensland Government.

Mr Rodgers said the firm’s dedicated staff development program and commitment to community contributions were instrumental to its success.

Rowland’s in-house professional development program, Acceler8, offers staff formal training and career pathing. One of the key elements of Acceler8 is the Fleishman-Rowland Scholarship which involves one Rowland staff member being selected to spend two weeks overseas in the offices of Fleishman-Hillard.

The Rowland Helping Hand program was established in 2007 and formalises the firm’s support for a range of charitable and not-for-profit organisations.

“In 2011, our pro-bono work and direct financial contribution amounted to more than $170,000 supporting causes such as St Vincent de Paul, Mission Australia, Youngcare, Yalari, Foodbank, Ronald McDonald House Charities, Edmund Rice Foundation, AbaF, Brisbane City Hall appeal and the Queensland Flood Appeal,” Mr Rodgers said.

For further information, please contact:

Geoff Rodgers, Rowland. Phone: (07) 3229 4499