Rowland news – April 2018

Published on
April 19, 2018

Recent appointments

Rowland has added further strength to its creative services with the appointment of advertising creative veteran Ron Weideman as an associate.

Among his many accolades, Ron’s achievements include more than 200 advertising awards including from the Cannes Film Festival, an advertising Hall of Fame win for the Mitsubishi Canter “sumo” campaign, and multiple awards for the Optus “Yes” campaign.

Ron’s career spans more than three decades working in both the USA and Australia.  He has held senior creative director roles at Y&R in both Detroit and Adelaide, and George Patterson in Sydney and Brisbane.

Ron is known for his passion and drive,  creative ideas and strategic thinking.  His clients have included Panasonic, Heineken, Bundaberg Rum, Carlton United Breweries,  Energex, University of Queensland, Queensland Health and NSW Tourism.

“With our increased focus on using data insights to drive communication strategies, our creative campaign work is in demand,” said Pip McConnel-Oats, EGM Rowland Creative. “Having Ron as part of the team with his vast advertising and campaign experience, adds another skill-set to our expanding creative and digital team.”


u&u Recruitment

Rowland was proud to partner with U&U Recruitment in March as guest speakers on the topic of ‘Issues and crisis management – the role that intuition and data play’.

Our panel of experts – Fiona Sperou, Executive General Manager, Rob Lovegrove, Head of Digital and Data and Sarah Dixon, Group Manager Corporate Communication – took part in a panel discussion, sharing their experiences leading the communication response for public and private sector clients, with a specific focus on how data and online sentiment analysis is changing the face of traditional issues and crisis management.

The event was attended by more than 30 senior communication practitioners from government and the private sector, including from the health, transport, energy and infrastructure sectors.


FH Award



Every year, Rowland recognises the outstanding work and commitment of one of our consulting staff by awarding the FleishmanHillard Rowland Scholarship.

The scholarship was created to recognise the association between Rowland and FleishmanHillard International Communications — one of the world’s largest communication groups — since 2007.

The winner is selected based on their demonstration of Rowland’s values, depth of thinking in relation to client and business needs, tenacity in executing day-to-day activities, outstanding client relationship skills, and strong teamwork.

2017’s winner, Talya Kaplan, Consultant in our Integrated Marketing Communication team, provides media relations, stakeholder engagement and corporate affairs support to clients including Coles, North Queensland Bulk Ports, Lendlease and the Commonwealth Games Corporation.

Talya will spend a week in FleishmanHillard’s office in Hong Kong later in the year where she will gain incredible exposure to some of the world’s largest consumer brands and campaigns.

FleishmanHillard, part of the NYSE-listed Omnicom Group, operates more than 80 offices globally and employs 3,000 people across the strategically important geographical markets of North America, South America, Asia-Pacific, Europe, the Middle East and Africa.


Brian West crisis management session

Rowland was honoured to recently host one of Asia’s premier crisis management experts – Brian West, Global Managing Director, Crisis Management, FleishmanHillard.

Based in Singapore, Brian has more than 35 years’ experience in corporate and public affairs and issues/crisis management globally.

At a time when companies internationally are citing reputation and cyber security as the biggest strategic issues facing their organisations, Rowland clients had an opportunity to hear from one of the global leaders in crisis management on how to stay one step ahead of the next business threat, cyber or otherwise, and turn a crisis into an opportunity.

Brian shared his recent crisis experiences from the US, Europe, the Middle East, Africa, Australia and Asia, focusing on emerging trends and how best to manage the growing threat posed by cyber criminals.

He discussed what the cyber security threats of the future will look like (including data breaches, ransomware and key hacking strategies such as watering hole attacks and jail-breaking), and how businesses can ensure they are prepared to respond to this ever-evolving landscape.

Staff news

Rowland staff have a long history of contributing to industry and the community at large, and are proud to continue this tradition with the following recent appointments.

Rowland Chairman, Geoff Rodgers was recently appointed by the Department of Premier and Cabinet to an Advisory Board considering the future of the Old Museum building in Bowen Hills. Constructed in 1891, the Old Museum is one of Brisbane’s most iconic buildings and has been the site of cultural and educational facilities for more than 125 years.



Complementing her work in executive coaching and mentoring, Helen Besly, Managing Director has recently been speaking with leaders about managing their personal brand and reputations. Her work is helping leaders shape their reputation and extend their influence by articulating their personal brand story and leveraging every stakeholder interaction as an opportunity to influence perceptions. Helen has recently presented to Redland City Council’s Executive Workshop, Pacific Aluminium’s Women in Leadership Workshop, and Women in Mining and Resources Queensland’s International Women’s Day Conference.


Strategic Advisor – Government Relations, John Mickel was recently appointed to the board of the Queensland Gallery of Modern Art (GOMA). John was previously on the Board of Queensland Rail, is a former speaker of the Legislative Assembly, and Minister for multiple portfolios under ALP Governments in Queensland including Transport and Trade; the Environment; Energy; State Development, Industrial Relations and Employment; and Aboriginal and Torres Strait Islander Policy.


Alicia Fox, Manager Organisational Communication has been appointed to Central Queensland University’s Region Engagement Committee. Comprising industry, business, government, community and university members, the Committee take community-identified opportunities forward and works together to deliver more sustainable regions. Alicia was appointed due to her extensive experience developing communication, stakeholder and community engagement programs in regional Queensland and Northern Territory communities, including in Indigenous communities.


Already a Board member of Lutheran Super, Sarah Dixon, Group Manager Corporate Communication is now also Chairing the organisation’s Community Engagement Committee. Sarah brings to the role more than a decade of experience developing and managing community engagement programs in the mining and resources, property, government, community services and infrastructure sectors.