It took just one night to raise $872,237 for the homeless but our 2015 Vinnies CEO Sleepout campaign could hardly be described as an overnight success. Our work has been shortlisted for a 2016 SABRE Asia-Pacific Award which recognises PR and communication campaigns that demonstrate the highest levels of strategic planning, creativity and business results.
The Vinnies CEO Sleepout 2015 campaign is a finalist for a Gold SABRE Award for Excellence in Public Relations Programming in the highly competitive not-for-profit sector. This award recognises our ongoing work with St Vincent de Paul Society Queensland to cement the Sleepout as one of Queensland’s biggest and most successful fundraising events. Rowland will be competing against four other entries from around Asia-Pacific. The winner will be announced on October 26 at the awards event in Hong Kong.
In addition, Rowland’s ability to bring a brand to life and our unwavering media capabilities were recognised with two Certificates of Excellence in the 2016 In2 SABRE Awards, which recognise excellence in multimedia content creation.
‘Kina – Together it’s Possible’ with Kina Group received a Certificate of Excellence in the Branding and Identity category. Kina engaged Rowland to develop a new corporate image, to reposition Kina in the hearts and minds of the Papua New Guinea community as a truly end-to-end financial services group, connect with a wider audience and grow the business.
‘The Lightning Bolt Convoy’ with Stand Tall 4 PTS was awarded a Certificate of Excellence in the Digital and Print Media (Earned Media) category, for exceptional coverage online and/or in print media. Rowland delivered an integrated campaign that targeted mainstream media and online influencers to help raise awareness of the impacts of post-traumatic stress disorder.
We’re extremely proud of all the campaigns and thank our clients for the opportunity to do creative and impactful work.