Rowland campaign receives PRIA Qld State commendation

Published on
September 23, 2016

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We are proud to have received industry recognition at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best-practice at state level.

Our work with Kina Securities was commended in the Comprehensive / Major Campaign category. The campaign included investor relations, organisational communication and integrated marketing communication to support the group’s acquisition IPO.

Syd Yates OBE, CEO and Managing Director at Kina Securities said: “This campaign has been hugely successful thanks in no small part to Rowland. Understanding our business, developing a brand that really reflects what kind of business we want to be. Managing the communication of that brand across all of our diverse stakeholder groups has ensured we are well positioned to take advantage of the opportunities that are ahead of us.

Rowland took the time to understand the diverse nature of our business and the Papua New Guinea culture to arrive at a fantastic outcome. The new brand has quickly gained awareness and acceptance and it has not even been one year in market.”

Results from the campaign included the successful acquisition of Maybank (PNG) and raising $97 million for the IPO, 100 per cent take-up of an employee equity offer and 400 per cent increase in customers for fixed deposits at the Bank.