Rowland strengthens sports division in lead-up to Brisbane 2032

by Rowland

Published on
April 11, 2022

Leading strategic communication, digital and creative agency, Rowland, has signed one of the country’s leading sports marketing specialists, Jason Greenhalgh, to head Rowland Sport.

A veteran in sports marketing, Jason has over 30 years’ experience in sports management, media and communication, events and sponsorship, and has worked with some of Australia’s most successful sporting teams, brands and organisations.

Rowland itself has a strong sports heritage having been involved in assignments over the past 30+ years such as the recent NRL licence bid by the Redcliffe Dolphins, Commonwealth Games (production of the bid document), major golf tournaments, national athletic championships, launch of the South Queensland Crushers Rugby League team and a multiplicity of work in rugby (incl. Rugby Australia, Queensland Rugby Union and Brothers Rugby Club where Rodgers is current President).

Rowland Chairman Geoff Rodgers said Jason brings a wealth of knowledge, experience and unique skills to the role, having worked with an impressive list of clients and on major local, national and international projects in the sports sector.

“We’re thrilled to welcome Jason to lead Rowland Sport. His expansive background in both consulting and in-house roles with top-tier sporting teams — the likes of the Wallabies, Socceroos, Brisbane Broncos, Queensland Reds and Queensland Firebirds — will help drive Rowland Sport,” Geoff said.

“Over the next decade, Australia will host an array of major sporting events as we prepare for the Brisbane 2032 Summer Olympic and Paralympic Games. The world will be watching as Brisbane, Queensland and Australia take centre stage, and Rowland Sport is excited to work with brands, teams and sporting organisations to help them make their mark.”

Bringing 30 years of sports marketing and communication experience to the table, Rowland Sport approaches every task strategically with goals and aspirations firmly in mind, and generating maximum results and return on investment. Rowland Sport helps clients make meaningful connections — celebrating stories, showcasing products, and building value with audiences, fans, stakeholders and sponsors.

Rowland’s long-term global affiliation with one of the world’s largest communication firms, FleishmanHillard and its specialist Olympic and Sports practice, and being a member of the NSYE-listed marketing services powerhouse Omnicom, makes Rowland Sport unrivalled in its sporting connections across an international domain.

Jason – who will also maintain his role as General Manager of University of Queensland Rugby Club – said he was excited at the opportunity and to become an integral part of such an accomplished team.

“Now is the time to harness the power of sport, for businesses to tap into the excitement of fans, audiences, sponsors and funders, and benefit and grow. Now is the time to make the right connections and Rowland Sport is the perfect partner to make that happen,” Jason said.

A multi-disciplinary and highly experienced team gives Rowland Sport the flexibility to provide clients with the best selection of unique personal and professional qualities, experience and skill sets – delivering a collective ‘brains-trust’ that is second-to-none.

Headquartered in Brisbane, Rowland works with leading corporations, brands, and governing bodies across Australia providing communication support to successfully achieve corporate strategy, shape culture and brands, and manage reputation.