Rowland turns 20

Published on
April 28, 2012

In many respects, the past 20 years have been arguably the most dynamic in the history of the modern world.
We have seen seismic shifts in the geo-political and power balance of the world and a multiplicity of sustained military conflicts. We have seen the inevitable cyclical economic ups and downs, including the Global Financial Crisis (GFC) which has been the most significant global upheaval in the financial system since the Great Depression of the 1930s. And we have seen the unprecedented transformation of information and communication technology which in turn has revolutionised the way people, from the office towers of New York to remote parts of Africa, live and do business. All of this has certainly set the stage for exponential change in society over the next 20 years.

This is the world in which Rowland was “born” and has developed into the largest strategic communication firm in Australia.

I founded Rowland on 1 February 1992 as a one-person operation. Today, Rowland employs around 100 people and offers world-class strategic services in:

  • Corporate communication
  • Financial communication and investor relations
  • Government and public affairs
  • Internal and organisational communication
  • Stakeholder engagement
  • Marketing communication and branding
  • Media relations
  • Crisis and issues management
  • Graphic design and production
  • Digital and social media
  • Multi-media production
  • Project consultation and engagement
  • Research
  • Risk management and business continuity
  • Training and development.

All of
business objectives. these services are designed to support our clients to achieve their core.

These services also reflect the continued evolution of Rowland, which has allowed us to keep pace with the constantly changing business world and the individual needs of our clients. Our core focus is to add maximum value to our clients’ business.

The breadth of our evolution is also reflected in Rowland’s geographic reach nationally and internationally. From our head office in Brisbane, we have established a network comprising our own office in Gladstone, local affiliates in Australian capital cities and key regional centres, and a global association with US-based Fleishman-Hillard. With 80 offices in the key global theatres of North America, Latin America, Europe, the Middle East and Asia Pacific, Fleishman

is one of the world’s leading communication groups and is part of the world’s largest marketing services business, the NYSE-listed Omnicom Limited.

Over the past 20 years, Rowland has been involved in some of the most significant communication assignments in Australia – a small cross-section of which include:

  • Financial transactions – IPOs, capital restructurings, M&A – valued at more than $1.8 billion.
  • Infrastructure projects with a combined value in excess of $30 billion including the Southern Regional Water Pipeline, Gateway Bridge duplication, eight laning of the Pacific Motorway and ongoing expansion of Dalrymple Bay Coal Terminal.
  • Major issues and crisis response assignments such as the Herron paracetamol recall, introduction of new gun control legislation, Brisbane River oil spillage and a dairy product recall in Vietnam.
  • Major resource projects including expansion of the Gove alumina refinery for Alcan and McArthur River Mine for Xstrata Zinc – both in the Northern Territory, BHP Billiton’s Iron Ore operation at Port Hedland in Western Australia, the South West Queensland Natural Gas Project and currently the Tampakan copper project in the Philippines for Xstrata Copper.

Business continuity strategies for organisations throughout Australia and in Chile, the Philippines, Indonesia, Papua New Guinea and Vietnam.

Consumer marketing strategies for some of the world’s biggest brands including McDonalds, Toyota, Vodafone and Coles.

Major public sector communication campaigns such as the Federal Government’s Job Network, Go Career, Farmbiz and Their Service, Our Heritage.
In addition to the commercial imperative of the firm, Rowland is committed to contributing to the community.
The Rowland Helping Hand program – established in 2007 – formalises our support for a range of charitable and not-for-profit organisations. In 2011 our firm’s pro bono work and direct financial contribution amounted to more than $160,000 supporting organisations such as Foodbank,
St Vincent de Paul, Mission Australia, Youngcare, Yalari and Ronald McDonald House.
Members of our staff also sit on the boards and committees of a range of industry and community bodies such as Finsia, Queensland Exploration Council, Infrastructure Association
of Australia, Property Council of Australia, Urban Development Industry Association, Public Relations Institute of Australia and Queensland Symphony Orchestra.
For our own people, our dedicated in-house professional development program called Rowland Acceler8 focuses
on expanding our consulting skills and knowledge of our clients’ industries. A key highlight of Acceler8 has been the establishment of the Rowland/FleishmanHillard Scholarship which every year sees one of our people spending two weeks overseas in the offices of our global affiliate.