Rowland was recently recognised for outstanding client work at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best-practice at state level.
Rowland received three awards in the following categories:
- Winner – Low-cost/pro bono
- Commended – Investor Relations
- Commended – Sustainability and Corporate Social Responsibility.
Rowland’s promotion of the 34th International Geological Congress (IGC) received a Gold Award in the low-cost/pro bono category.
Rowland provided media and communication support to build the profile of, and attract delegates to the IGC, held in Brisbane in August 2012.
We achieved more than 100 items of media coverage for the event, and engaged with key business and political influencers in Queensland to help drive delegate registrations from countries including China, Russia, and Brazil. The campaign achieved significant online engagement through Facebook and Twitter, proving the value of using social media to engage niche groups online.
Our investor relations program for Namoi Cotton and the sustainability video for Sagittarius Mines, Inc. (SMI) received commendations in their respective categories.