Rowland Principal Client Director Bruce Ruddy joined leaders from our global affiliate FleishmanHillard’s offices and was a member of the team which won the coveted WIN IT! 2014 competition in Orlando, Florida, earlier this year.
Bruce participated in the competition following his recognition as this year’s Rowland FleishmanHillard scholarship winner, acknowledging his outstanding dedication to Rowland and Rowland’s commitment to our global affiliates.
He joined 40 FleishmanHillard colleagues from as far afield as Dublin, London, Bejing, Brussels and throughout the US for this exciting competition.
Over four days contestants were immersed in a rigorous training program, launching a luxury eco-chic vehicle for a brand that is repositioning itself in the eyes of younger, more affluent consumers.
With four talented global teams participating, competition was intense and Bruce’s team – Team Convergence – were ultimately successful.
“While we worked very long hours and the pressure was really on, it was a truly rewarding experience,” Bruce said of his time at the WIN IT! competition.
“I was working with and heard from some amazingly talented people from the FleishmanHillard organisation throughout the world.
“Through this experience I have gained some really valuable insights on communication best-practice, which I am keen to share with my colleagues and Rowland’s clients.”