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A Brisbane aged care provider wanted to better understand where interest in its properties was coming from. Existing website analytics only provided city-level insights but with a specific catchment area in mind, the company looked to Rowland’s StreetSmart.
The implementation of the software yielded immediate results. It quickly visualised trends in site visits, focusing on the areas where a targeted digital campaign was running and even demonstrated repeat visits, immediately indicating warm leads.
Incorporating StreetSmart also provided insights on where future outdoor advertising may be warranted to supplement other traditional campaign tacts, targeting suburbs where site visits were low.