AUSTRALIAN RAIL TRACK CORPORATION — INLAND RAIL PROJECT – KAGARU TO ACACIA RIDGE AND BROMELTON - Rowland

Communication Strategy

AUSTRALIAN RAIL TRACK CORPORATION — INLAND RAIL PROJECT – KAGARU TO ACACIA RIDGE AND BROMELTON

As one of the largest infrastructure projects ever undertaken by the Australian Government, Inland Rail represents a significant investment that will transform freight transport from Victoria to Queensland, and help facilitate the continued growth of Australian produce and materials by significantly improving transport logistics and reducing economic constraints to inter-state transport.

Rowland is part of the Hatch Consortium delivering the Kagaru
to Acacia Ridge and Bromelton (K2ARB) section of the Inland Rail Project. This section of the program consists of enhancements to, as well as commissioning of, dual gauge operations along the existing interstate track between K2ARB, crossing the three Local
Government Areas of Scenic Rim, Logan City and Brisbane City.

In anticipation of this section of the project being declared coordinated under the State Development and Public Works Organisation Act 1971, Rowland is part of the Hatch Consortium delivering a 12–18 month planning, consultation, and environmental investigation process to consider the potential impacts of the project. Regardless of whether an EIS is required, the Hatch Consortium is committed to undertaking a thorough environmental investigation for the project.

Working with Australian Rail Track Corporation (ARTC), Rowland was responsible for the development and co-implementation of the overarching stakeholder and community communication and engagement strategy. The complex political environment, together with vocal communities and action groups, environmental challenges, and COVID 19 restrictions produced a unique platform for proactive consultation and engagement.

Rowland worked closely with the client to adapt the communication strategy to the engaged audience and social restrictions, hosting a number of virtual information sessions and facilitated workshops online. The Rowland team was also responsible for the development and distribution of a community survey that captured both quantitative and qualitative attitudes towards the project. A comprehensive analysis of all survey results was compiled and will be submitted as an appendix to the overarching detailed environmental investigation.

The planning, consultation and environmental investigation process for the K2ARB section of the Inland Rail Project continues, with Rowland playing a key advisory role in delivering best practice community and key stakeholder communication, consultation and engagement.


  • Services:
  • Communication strategy development
  • Survey development and result analysis (quantitative and qualitative assessment)
  • Issues management
  • Key stakeholder workshop facilitation.