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Berg is a Brisbane-based, family-owned engineering firm that has built a reputation for excellence and passion over four decades. In recent years Berg has expanded its reach to overseas markets in Asia and North America, and has also begun diversifying into other, less traditional engineering services offerings.
To differentiate Berg in a crowded marketplace, we drew on the company’s rich family heritage of personalised customer service and highly prized skills and expertise.
Promoting the company’s new brand presence, Rowland developed and executed a digital strategy that included a new look and messaging, supported by a new website, digital presentation, and a tagline strategy to use for a multitude of digital, social media and physical activities.