Carrara Wagyu - Rowland

Rowland worked with Kilcoy Global Foods to develop a distinctive brand for their latest product – a high-end 7+ to 9+ score wagyu with world-class genetics that will be positioned in the market as a luxury item and the best eating experience Kilcoy Global Foods has to offer.

The name directly references the intricate patterning in Carrara – the world’s most well-known and prestigious marble that has a white characteristic akin to the white fat marbling of the world’s best Wagyu.

Inspired by the signature drawing style of Picasso, a stylised depiction of the Carrara Wagyu bull head communicates a refined and discerning sensibility reminiscent of the most exclusive European luxury retail brands.

  • Services:
  • brand strategy
  • brand design and development
  • digital design

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