Cedar Woods - Rowland

Communication Strategy

Central to Rowland’s work with Cedar Woods has been the creation and delivery of a corporate communication strategy to guide the company’s engagement with all stakeholders, beyond its maiden project at Upper Kedron.

Cedar Woods began its expansion plans into Queensland with the purchase of 227 hectares in Brisbane’s north-west. Recognising the purchase was made prior to state and local Government elections, the company needed to demonstrate it was a reliable and reputable developer that could work with all levels of government.

  • Services:
  • strategy development
  • campaign planning
  • media relations
  • stakeholder engagement
  • government relations

Through a carefully developed consultation program, Rowland supported Cedar Woods in the delivery of key stakeholder briefings and an extensive public notification period, which included detailed messaging, presentations, and community consultation meetings and events.

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