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North Queensland campaign
Crime Stoppers Queensland is a community volunteer organisation that believes the community can help make a difference in solving and preventing crime. The charity organisation plays a critical role in creating a safe, empowered and engaged community through the provision of a hotline, website and mobile app for reporting suspicious or criminal activity.
Crime Stoppers engaged Rowland to create an anti-crime campaign that contained elements that could easily translate to other regions, but be tailored enough to gain cut-through with the Cairns and Townsville audience.