Almost 10 years after developing an award-winning brand for Fruition Hair Stylists, our client approached us to work with them again to develop a new identity to express their evolution into the premium salon market in Brisbane and promote them as the primary destination for trend aware, fashionable clientele.

For the brand to transcend the stylists’ hair collections, we took our inspiration from fashion magazine titles to develop a simple, strong wordmark that is contemporary and fashion forward.

The emphasis placed on IT represents the “it” factor – that quality possessed by a person which draws all others with its magnetic force and the positioning statement talks to their clientele’s desire to be fashion forward and trend aware.

The serif font is sophisticated with global appeal resulting in an elegant and contemporary brand that positions the salon at the forefront of their field.


  • Services:
  • brand strategy
  • brand design and development
  • digital design

Brand Philosophy

In essence, Fruition’s reason for being is to show how fabulous hair can change a look, improve an emotional state and ultimately define the person you want people to see.


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