Papua New Guinea’s leading diversified financial services provider, Kina Group, sought to acquire Maybank PNG, which was to become the centrepiece of the company’s plans to list on both the Australian Securities Exchange (ASX) and the Port Moresby Stock Exchange with an initial public offering to raise $97 million.

Rowland developed four key work streams – brand development, investor communication, change communication and marketing communication – with project leaders working together and with Kina’s leadership team to ensure maximum integration at every stage.


  • Services:
  • brand analysis
  • brand strategy
  • brand architecture
  • brand positioning
  • brand communication
  • brand development
  • brand design
  • corporate storytelling
  • corporate positioning
  • communication strategy
  • PR
  • media relations
  • financial communication
  • investor relations

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