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The formation of Lindsay Connect, part of the Lindsay Group of companies, presented a unique and exciting opportunity to position the new fresh food venture for success, amid growing global demand for Australia’s quality produce.
Lindsay Connect will do what the name suggests — connect small and medium-sized growers with key export markets they may otherwise not have the capacity or capability to reach.
The mark is instantly synonymous with nurture and nature and is a contemporary twist on traditional Australian produce stamps. The icon reflects the wholesomeness and purity of Australia’s fresh produce and the soil in which it grows positioning the brand as genuine, reliable and Australian.