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Rowland was engaged to support implementation of the National Injury Insurance Scheme Queensland (NIISQ) – a new scheme providing lifetime treatment, care and support for people who sustain eligible, serious personal injuries in a motor vehicle accident, regardless of fault.
We provided a wide range of communication services, including raising public awareness about the need for the scheme among all Queensland motor vehicle owners and drivers.
The public awareness campaign reached more than 400,000 Queenslanders across metropolitan, regional and rural areas with positive messages about the scheme.