Star Entertainment Group - Rowland

Integrated campaign

The Star Entertainment Group (previously Echo Entertainment Group) is the parent company of some of Australia’s leading gaming and entertainment venues. Rowland worked in conjunction with the company to win the rights for the $3 billion Queen’s Wharf integrated resort in Brisbane.

The Star Entertainment Group also engaged Rowland to develop strategies to create awareness, interest and excitement about the ‘new’ Jupiters. As part of a $350 million investment, the redevelopment included the construction of a new tower, renovations in the main hotel, restaurant launches and pool upgrades.

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