Doing business in the current COVID-19 environment is the very definition of unprecedented.
While there is no “rulebook” for surviving and thriving, all successful crisis recoveries share one core characteristic — the seeds of recovery start at the earliest stages of crisis response. Despite the size or complexity of the crisis, and the diverse range of pressures that organisations confront today, leaders need to look ahead to multiple recovery and resurgence strategies.
A key aspect of this will be how businesses manage relationships and communicate differently in an economic environment shaped by new expectations of consumers, employees, shareholders, regulators and other business stakeholders.
The “status quo” is not a solution for robust, agile business moving into 2021 and beyond. Organisations need to move from today’s “business as possible” to the strongest possible recovery in the context of the reality we will find ourselves in at the end of the pandemic curve.
If you need help navigating return to business-as-usual for your business, or mapping an all-new business-as-usual, Rowland’s seasoned team of issues and crisis management experts, as well as brand and marketing professionals, can help. Start with the helpful resources below to guide your response during these uncertain times.