Rowland, Author at Rowland

Archives:

Getting ahead of the curve: managing brand in a crisis

October 23, 2020 – By Rowland

On the path to finding purpose in today’s chaotic business landscape, it’s never been so important for companies to return to what they know best — their core beliefs. Harnessing the power of authenticity and staying true to brand values is not only pertinent in driving operational decision making, but has proven crucial in cementing… Read More

Queensland looking at 93 by-elections

October 15, 2020 – By Rowland

Queenslanders will go to the polls on Saturday 31 October in one of the most interesting state elections in recent memory, in the midst of the first economic recession in nearly 30 years and a global pandemic. With the successful party taking power for the state’s first fixed four-year term in which to implement their… Read More

NEVER WASTE A CRISIS: Navigating organisational change and transformation

September 18, 2020 – By Rowland

The COVID-19 pandemic has been a catalyst for transformation and organisational change. Companies with clear purpose and vision, backed by business strategy and open communication are earning the trust of their stakeholders and moving ahead, while others are scrambling to keep pace. Our series of Corporate Affairs webinars are proving the value of communication during… Read More

Digital evolution in a post-COVID world

August 21, 2020 – By Rowland

While many organisations have kept a cautious eye on the concept of digital transformation for some time — perhaps making incremental improvements between tending to initiatives considered to be more pressing — it’s safe to say COVID-19 has been effective in dragging many digital laggards kicking and screaming into the 21st century. What the pandemic… Read More

Brand and marketing through a crisis — promote the wins, you’ve earned it

August 7, 2020 – By Emily Samuels, Consultant

In our previous Brand and Marketing Through a Crisis article, we explored the importance of businesses leveraging their owned channels during the pandemic. Just as critical in supporting a brand’s story are earned and paid channels. But are these crucial functions getting pushed aside in the current environment? Here’s why now might be exactly the… Read More

Brand and marketing through a crisis — taking ownership of your owned channels

August 7, 2020 – By Emily Samuels, Consultant

The world of COVID-19 has opened brands’ eyes to interesting and new territory as they get a glimpse of the light at the other side of the recovery tunnel. But which brands will emerge stronger than before? Times like these put a spotlight on those who choose to stand out and stay proactive through their… Read More

Growing your business through free publicity

July 21, 2020 – By Rowland

In the current COVID-19 media landscape, it has become increasingly difficult to navigate “free publicity”. Not only has the pandemic dominated the content we see, but the economic crisis has also resulted in job cuts, meaning less journalists on the ground — less resources to take photos, conduct interviews and write stories. Yet our media… Read More

COVID-19: A new wave of digital disruption or a new normal?

July 13, 2020 – By Rowland

COVID-19 is transforming businesses at a rapid pace. Not only has it contracted the transformation process, but it has firmly placed organisations into two categories — those who have been dragged into the adoption of a more digital approach kicking and screaming, and those who have welcomed digitisation and innovation with open arms. As a… Read More

Communication culture: Momentum and legacy in the post-COVID business environment

June 30, 2020 – By Janet Houen, Group Manager - Organisational and Change Communication, and Emily Wood, Director

With the initial economic shock of the COVID-19 pandemic behind us, the task of rebuilding businesses and the economy is now high on the agenda — for organisations and government alike. We are all acutely aware that the enforced change of the past months has brought uncertainty and accelerated adaptability in equal measure, with communication… Read More

Planning for when the unpredictable strikes

June 12, 2020 – By Fiona Sperou, Chief Operating Officer and Jo Osborne, General Manager

They say the best time to deal with a crisis is when there is no crisis. Which is why developing a robust crisis and issues communication plan is vital to businesses navigating these already challenging times. In our latest Communication for business leaders seminar brought to you in partnership with CCIQ, Rowland’s Chief Operating Officer… Read More