Archives: advertising

This is our Uber moment

February 13, 2017 – By Rob Lovegrove, Head of Digital

Debate in the ‘PR’ world regarding digital disruption has never been more apparent than now. Digital disruption used to mean agencies and communication practitioners working on how they introduce social media into their business, heralding a handful of likes and followers with proclamations of success. But the time for playing in the digital space and… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

What are the communication rules in a disruptive market?

September 27, 2016 – By Marcellina Powell

The easy answer: There are no rules. Here is the long answer. Everywhere we look, disruption is happening — so much so that it is starting to become predictable, part of the norm. Essentially, disruption is losing its ability to be disruptive. Social media is changing our digital news habits, with online news now ranked… Read More

TV viewers fall under the Netflix spell

September 20, 2016 – By Melissa Lemberg

It’s the binge-watching trend sweeping the world — Netflix is taking over 74.76 million laptop, tablet and television screens globally, and it’s significantly changed the way we keep ourselves entertained. It’s also given rise to blockbuster series like House of Cards and Orange is the New Black, shaking up traditional TV and video production as… Read More

Snap to it! Marketers need to start chatting with Gen Z consumers

September 5, 2016 – By Angie Read, FleishmanHillard

FleishmanHillard consumer, entertainment and marketing to mums specialist, Angie Read, breaks down the difference between millennials and Generation Z, such as their spending power and digital habits. For brands, knowing these should help guide any communication strategy aimed at 18 to 21 year olds. Still thinking millennials are 18-34 year olds? Think again. Those at the younger end,… Read More