Making comms great again? What’s hot in 2018
February 5, 2018
It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More
Taking the boring out of annual reporting
June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer
The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More
Brand Matters episode two
April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts
Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters. In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More
Is there a science to communicating?
February 22, 2017 – By Miranda Olsen, Consultant — Organisational and Change Communication
There is a short answer and a long answer. Both of them are ‘yes’. Effective communication is not only a science but an art, and a skill we all require to navigate our way through life. If you had asked me that question five years ago, my answer would have been different, but I have… Read More
Patriots win Super Bowl on and off field
February 6, 2017
The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More
A brand new you
February 1, 2017
It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More
Hillary Clinton’s logo: the importance of integrated branding strategy
July 19, 2016 – By Pip McConnel-Oats
The crowdsmashing of #Hillary2016 presents some interesting insights for all brands in the digital age. What we can learn from the criticism of Hillary’s campaign logo is that all brands must have well-managed and carefully thought-out social media strategies in place to deal with the (inevitable) flak storms that accompany anything new. A year later,… Read More