Archives: brand design

Taking the boring out of annual reporting

June 28, 2017 – By Catriona Babao, Creative Manager and Rebecca Kowald, Senior Designer

The annual report is a powerful touchpoint in sharing your brand story. While they remain an important tool for reporting on the financial performance of your business, this doesn’t mean they have to be boring. In fact annual reports can showcase just how engaging and innovative your company is. Over the past few years, annual… Read More

How existing brands can survive in the age of disruption

September 9, 2016 – By Dr Ken Hudson

Digital disruption is everywhere. The taxi industry has been disrupted by Uber, likewise the hotel industry has been challenged by Airbnb. But this is just the tip of the iceberg. Now anyone who has $500 or so, a large dollop of imagination and can solve a consumer problem in a powerful way can potentially disrupt… Read More

Rowland clients win at ARA Awards

July 26, 2016 – By Pip McConnel-Oats

Rowland would like to congratulate three of our clients who were winners at the 2015 Australasian Reporting Awards. Ergon Energy – Silver award Senex Energy Limited – Bronze award Auswide Bank – Bronze award The Australasian Reporting Awards encourage effective business and financial communication and were established in 1950 to improve the standards of corporate… Read More

Hillary Clinton’s logo: the importance of integrated branding strategy

July 19, 2016 – By Pip McConnel-Oats

The crowdsmashing of #Hillary2016 presents some interesting insights for all brands in the digital age. What we can learn from the criticism of Hillary’s campaign logo is that all brands must have well-managed and carefully thought-out social media strategies in place to deal with the (inevitable) flak storms that accompany anything new. A year later,… Read More