brand engagement Archives - Rowland

Archives: brand engagement

Branded Pokémon Go Content – the great, the good and the ugly

August 2, 2016 – By Chris Airey

The app that’s impossible to avoid. Just weeks ago, Pokémon was a fond but distant memory for my generation; an experience mutually shared but rarely brought up. But after a stroke of intertextual genius by those at Nintendo, our phones have become a gateway back into a franchise still ripe with engagement potential. With a… Read More