Archives: brand positioning

Making comms great again? What’s hot in 2018

February 5, 2018

It’s that time of year when we think about what’s getting us communicators excited in 2018. Here are our five fave frontiers we are talking about at the water cooler right now. Rise of the website (back to the future?) Rob Lovegrove, Head of Digital I see a resurgence in branded website content in 2018… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

A brand new you

February 1, 2017

It’s that time of year when ‘new year, new you’ messages have been flooding our channels. We’re all for bringing new energy into our everyday lives, but what about in the business environment? Keeping the focus on you, we asked some of our best and brightest minds for their tips on how to refresh your personal brand… Read More

How to help a city find its place

September 2, 2016 – By Susan Hawkins

Just like products, people and companies, places hold a position in our minds — whether that position is managed or not. Rowland has been applying its brand positioning expertise to a number of our cities to help them find their place in an increasingly competitive and crowded world. Here’s what clever cities should consider when… Read More

Rebranding a bank Rowland style

August 16, 2016 – By Pip McConnel-Oats

When you’re given a blank slate in the traditionally conservative banking and finance world and asked to give a bank a whole new visual identity, it’s exciting what can emerge. We were tasked with developing and implementing an integrated rebranding, communication strategy and campaign for a leading financial services provider in Papua New Guinea, Kina. It… Read More

Introducing our new blog: Rowland Connections

July 4, 2016

Welcome to Rowland Connections, a blog designed to connect you with the information you need to deliver positive business outcomes and real results. Drawing on the combined experience of over 55 communication consultants, business advisors and a creative studio, Rowland Connections pools our diverse expertise, insight and intuition. Join us as we explore the latest… Read More