Archives: brand strategy

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

The daylight debate: time for a brand new day?

January 19, 2017 – By David Everton, Director, Government Relations

Daylight savings (or is it just daylight saving?) remains political kryptonite in Queensland. The most recent referendum in Queensland in 1992 asked the question “Are you in favour of daylight saving?”. The result was 54.5 per cent ‘no’ with the strongest opposition in northern and western regions, and the strongest advocates in the state’s south-east…. Read More

Re-inventing your brand in a digital age

July 29, 2016 – By Rob Lovegrove

As a communication, digital and creative agency, Rowland has helped countless organisations present and evolve their brands to stay relevant and ahead of competitors at a time when digital and global disruption is impacting on purchasing decisions. While many age-old rebranding processes and outcomes remain relevant in a digital age, some nuances and additional expectations… Read More