Archives: Campaign strategy

Content — we’ve all been schooled

March 9, 2017 – By Melissa Lemberg, Director, Integrated Marketing Communication

For a generation of bingers, we sure are picky. Now, more than ever, quality rules — and its reign has taken control of marketing’s most important tool: content. But not just any content, binge-worthy content. With its on-demand format and abundance of chatter-inducing content, Netflix has successfully found its way into our private conversations, as… Read More

Post-truth world has implications for the future of communication

January 20, 2017 – By Bruce Ruddy, Head of Financial Communication

We are living in a ‘post-truth’ era. In fact the word was declared ‘Word of 2016’ by Oxford Dictionaries. ‘Post-truth’ is defined as an adjective, describing circumstances where objective facts are less influential in shaping public opinion than emotional appeals. Last year’s political campaigns such as Brexit and the US election demonstrated the era we… Read More

Obituaries are not opportunities

October 27, 2016 – By Mallory Tucker, FleishmanHillard

‘Newsjacking’ is not a new phenomenon and has been a part of campaign strategy as long as communication has been a business function. Social media has made this tactic easier than ever before. But handling it the wrong way can have impacts on reputation and can easily backfire. What happened: Sex symbol and music icon Prince… Read More

Managing your reputation online during an election campaign

July 21, 2016 – By Rob Lovegrove

As a former Digital Campaign Manager on a successful election campaign in 2016, I’ve created the following recommendations for politicians and campaign managers to help them effectively and practically leverage digital channels.