Archives: campaign

Brand Matters: Podcast-ing for the greater good with Prince Harry

May 16, 2017

This week Marci and Jennine have their pinkies at the ready as they natter about podcast-ing for the greater good. How does one go viral? Naturally, one has Prince Harry as one’s special guest*. All of this leads to a discussion about ‘The Crown’ which Marci loves for the intrigue and Jennine loves for the… Read More

Brand Matters episode two

April 18, 2017 – By Jennine Small and Marcellina Powell - our resident podcast addicts

Relieved they weren’t given an official warning from management after episode one, Marci and Jennine embark on episode two of Rowland’s podcast, Brand Matters.   In this episode, Marci and Jennine explore Netflix’s decision to begin reformatting content for smaller screens and what this means for content creators. So how exactly are we watching content?… Read More

Patriots win Super Bowl on and off field

February 6, 2017

The biggest game on the sporting calendar, the Super Bowl*, has been decided for another year. To mark the occasion, we too held our own decider — which Super Bowl commercial scored the ultimate touchdown when it came to gaining the all-important cut-through? Some were politically charged, some were mere teasers to extended online stories… Read More

The daylight debate: time for a brand new day?

January 19, 2017 – By David Everton, Director, Government Relations

Daylight savings (or is it just daylight saving?) remains political kryptonite in Queensland. The most recent referendum in Queensland in 1992 asked the question “Are you in favour of daylight saving?”. The result was 54.5 per cent ‘no’ with the strongest opposition in northern and western regions, and the strongest advocates in the state’s south-east…. Read More

Rowland wins prestigious PublicAffairs Asia Gold Standard Award

December 5, 2016

Our most successful campaign this year has been recognised yet again – this time at the prestigious PublicAffairs Asia Gold Standard Awards 2016. Our strategic communication work  for Kina Securities‘ acquisition of Maybank PNG and listing on the Australian and Port Moresby Stock Exchanges won the stakeholder engagement category, and was shortlisted in the financial communications category…. Read More

Rowland campaign receives PRIA Qld State commendation

September 23, 2016

We are proud to have received industry recognition at the Public Relations Institute of Australia’s (PRIA) State Awards for Excellence, which recognises campaign best-practice at state level. Our work with Kina Securities was commended in the Comprehensive / Major Campaign category. The campaign included investor relations, organisational communication and integrated marketing communication to support the group’s… Read More

Rowland recognised at 2016 SABRE Asia-Pacific Awards

September 19, 2016

It took just one night to raise $872,237 for the homeless but our 2015 Vinnies CEO Sleepout campaign could hardly be described as an overnight success. Our work has been shortlisted for a 2016 SABRE Asia-Pacific Award which recognises PR and communication campaigns that demonstrate the highest levels of strategic planning, creativity and business results…. Read More

Shift creative from subjectivity to measurability

September 13, 2016 – By Sean Dallaskidd, FleishmanHillard

With brand, reputation, digital, engagement, campaign and communication services under one roof, Rowland clients can expect real results and positive business outcomes. However, as this post from our global affiliate FleishmanHillard discusses, creativity in marketing is not always measured by its effectiveness. Designing solutions should be a straightforward job, whether it’s a logo, website, video or… Read More

How existing brands can survive in the age of disruption

September 9, 2016 – By Dr Ken Hudson

Digital disruption is everywhere. The taxi industry has been disrupted by Uber, likewise the hotel industry has been challenged by Airbnb. But this is just the tip of the iceberg. Now anyone who has $500 or so, a large dollop of imagination and can solve a consumer problem in a powerful way can potentially disrupt… Read More

Snap to it! Marketers need to start chatting with Gen Z consumers

September 5, 2016 – By Angie Read, FleishmanHillard

FleishmanHillard consumer, entertainment and marketing to mums specialist, Angie Read, breaks down the difference between millennials and Generation Z, such as their spending power and digital habits. For brands, knowing these should help guide any communication strategy aimed at 18 to 21 year olds. Still thinking millennials are 18-34 year olds? Think again. Those at the younger end,… Read More